Cincinnati, OH Hybrid Employment $65,000 - $75,000 USD

Cresco Labs is hiring a Field Marketing Specialist

Responsibilities

  • Develop and implement marketing plans for assigned regions.
  • Collaborate with the marketing team to create promotional materials.
  • Organize and manage events to engage with customers and industry professionals.
  • Analyze market trends and adjust strategies accordingly.
  • Build and maintain relationships with key stakeholders.
  • Coordinate with sales teams to align marketing efforts with sales goals.
  • Monitor and report on the effectiveness of marketing campaigns.
  • Identify opportunities for local partnerships and sponsorships.
  • Ensure brand consistency across all marketing channels.
  • Manage event budgets and allocate resources effectively.
  • Provide regular updates on marketing activities and results.
  • Assist in the development of marketing collateral.
  • Conduct market research to inform marketing strategies.
  • Liaise with external vendors and suppliers.
  • Support the development of digital marketing initiatives.
  • Participate in cross-functional projects to drive business growth.
  • Maintain up-to-date knowledge of industry trends and competitors.
  • Contribute to the overall success of the marketing department.
  • Assist in the planning and execution of national marketing campaigns.
  • Coordinate with the creative team to produce high-quality marketing materials.
  • Manage logistics for events, including venue selection and vendor coordination.
  • Develop and distribute marketing reports to stakeholders.
  • Ensure compliance with all relevant marketing regulations and guidelines.
  • Provide input on the development of new marketing strategies and initiatives.

Nice to Have

  • Master's degree in Marketing or a related field.
  • Experience with cannabis industry marketing.
  • Familiarity with CRM software and tools.
  • Experience with digital marketing strategies and tactics.
  • Proficiency in graphic design software.
  • Experience with event planning and management.
  • Knowledge of social media marketing and management.
  • Ability to analyze data and make data-driven decisions.
  • Experience with market research and analysis.
  • Familiarity with the cannabis industry and its regulations.
  • Experience with content creation and management.
  • Ability to work under pressure and meet tight deadlines.
  • Strong problem-solving and critical-thinking skills.
  • Experience with budget management and financial reporting.
  • Ability to build and maintain strong relationships with stakeholders.
  • Experience with CRM software and tools.
  • Familiarity with graphic design principles and tools.
  • Ability to adapt to changing priorities and environments.
  • Experience with content creation and management.

Compensation

Competitive salary and benefits package

Work Arrangement

On-site

Team

Collaborative and dynamic marketing team

What You'll Get

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Chance to make a significant impact in the cannabis industry
  • Supportive and inclusive team culture

What You'll Do

  • Develop and implement marketing strategies for assigned regions
  • Collaborate with the marketing team to create promotional materials
  • Organize and manage events to engage with customers and industry professionals
  • Analyze market trends and adjust strategies accordingly
  • Build and maintain relationships with key stakeholders
  • Coordinate with sales teams to align marketing efforts with sales goals
  • Monitor and report on the effectiveness of marketing campaigns
  • Identify opportunities for local partnerships and sponsorships
  • Ensure brand consistency across all marketing channels
  • Manage event budgets and allocate resources effectively
  • Provide regular updates on marketing activities and results
  • Assist in the development of marketing collateral
  • Conduct market research to inform marketing strategies
  • Liaise with external vendors and suppliers
  • Support the development of digital marketing initiatives
  • Participate in cross-functional projects to drive business growth
  • Maintain up-to-date knowledge of industry trends and competitors
  • Contribute to the overall success of the marketing department
  • Assist in the planning and execution of national marketing campaigns
  • Coordinate with the creative team to produce high-quality marketing materials
  • Manage logistics for events, including venue selection and vendor coordination
  • Develop and distribute marketing reports to stakeholders
  • Ensure compliance with all relevant marketing regulations and guidelines
  • Provide input on the development of new marketing strategies and initiatives

What You'll Need

  • Bachelor's degree in Marketing, Business, or a related field
  • Proven experience in field marketing or a related role
  • Strong organizational and project management skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and in a team environment
  • Proficiency in Microsoft Office Suite and marketing software
  • Experience with event planning and management
  • Knowledge of digital marketing strategies and tactics
  • Ability to analyze data and make data-driven decisions
  • Strong problem-solving and critical-thinking skills
  • Ability to manage multiple projects and priorities
  • Experience with CRM software and tools
  • Familiarity with the cannabis industry and its regulations
  • Ability to travel frequently for events and meetings
  • Experience with social media marketing and management
  • Ability to work under pressure and meet tight deadlines
  • Strong attention to detail and accuracy
  • Experience with budget management and financial reporting
  • Ability to build and maintain strong relationships with stakeholders
  • Experience with market research and analysis
  • Familiarity with graphic design principles and tools
  • Ability to adapt to changing priorities and environments
  • Experience with content creation and management

Not provided

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About company
Cresco Labs
Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.
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Job Details
Category other
Posted 2 hours ago