What You'll Do
Develop and implement localized marketing plans tailored to the Columbus and Cleveland markets, aligning regional efforts with broader business objectives. Translate national campaigns into community-relevant activations that strengthen brand presence and increase foot traffic to key locations.
Lead local event strategies, including experiential marketing and sports partnerships, to position the retail locations as central hubs within their communities. Build lasting relationships with youth, high school, and college athletic organizations to expand brand reach and foster long-term loyalty.
Use market insights to shape audience targeting, messaging, and media distribution, ensuring campaigns are both data-informed and culturally relevant. Monitor competitive trends and adjust strategies to maintain brand leadership while identifying new growth opportunities.
Act as the primary liaison between corporate marketing and store teams, ensuring consistent communication and effective on-the-ground execution. Represent the brand in local media as a trained spokesperson and contribute marketing perspective to cross-functional leadership discussions.
Manage regional budgets with a focus on return on investment, innovation, and operational efficiency. Oversee local grant programs through the company’s foundation, identifying deserving organizations and supporting distribution efforts. Promote customer loyalty initiatives through community engagement and in-store advocacy.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- 5–7 years of professional experience, with 3–5 years in retail or multi-unit marketing or merchandising
- Proven ability to manage multiple priorities independently in a fast-paced environment
- Strong interpersonal and collaboration skills with cross-functional teams and local partners
- Flexibility to work nights, weekends, and holidays as needed
- Valid driver’s license and ability to travel within the assigned region
- Successful completion of background and motor vehicle checks
Benefits
Enjoy a comprehensive rewards package that includes competitive base pay, performance incentives, and equity opportunities. The company conducts regular pay reviews to ensure fairness and market alignment. Health benefits, paid time off, and state-mandated leave policies support long-term well-being and work-life balance. Additional resources and benefit details are available at www.benefityourliferesources.com.
Work Mode
This is a remote position with primary focus on the Columbus and Cleveland markets. Regular travel within the territory is expected to support store visits, community events, and partner engagements.
Company Culture
The organization champions the transformative power of sports, fostering a culture where diversity, inclusion, and personal growth are central. Employees are encouraged to learn, advance, and explore new challenges in a collaborative environment driven by a shared passion for athletic achievement and community impact.
EEO Statement
The company is dedicated to building a workforce that reflects the diversity of the communities it serves, ensuring an inclusive environment for all employees.
