About the Role
This role is responsible for developing and executing field marketing strategies in the Central region to increase brand awareness and drive in-store activation. The manager will collaborate with cross-functional teams to align local efforts with national campaigns and deliver measurable results.
Responsibilities
- Design and implement localized marketing initiatives tailored to regional markets
- Coordinate in-store events and product demonstrations to boost consumer engagement
- Partner with retail partners to optimize shelf presence and promotional displays
- Track campaign performance using data-driven metrics and adjust strategies accordingly
- Manage budgets for regional marketing activities
- Serve as primary marketing contact for Central region stakeholders
- Develop calendars for promotional activities aligned with product launches
- Train field representatives on brand messaging and campaign goals
- Ensure consistent brand representation across all touchpoints
- Gather market insights through direct retail feedback and customer interactions
- Collaborate with sales teams to identify high-potential locations
- Leverage consumer behavior data to refine outreach tactics
- Maintain documentation of campaign outcomes and best practices
- Support national marketing campaigns with region-specific adaptations
- Build relationships with local influencers and community organizations
- Execute sampling programs to increase trial and awareness
- Monitor competitor activity in assigned markets
- Deliver regular reports on marketing ROI and engagement metrics
- Ensure compliance with advertising regulations and brand guidelines
- Lead logistics for event materials and promotional inventory
- Drive adoption of new products through targeted field efforts
- Foster alignment between marketing strategy and retail execution
- Respond to regional market changes with agile campaign adjustments
- Promote sustainability messaging in line with brand values
- Use CRM tools to track customer interactions and follow-ups
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid with regional travel required
Team
Part of the marketing team focused on expanding brand presence in retail environments
Why This Role Matters
This position plays a key role in connecting national brand strategy with local market execution, ensuring campaigns resonate with diverse audiences across the region.
What You’ll Bring
A proactive mindset, strategic thinking, and hands-on approach to marketing in real-world retail environments.
Not available
