Vanta is hiring a Field Marketing Coordinator

Vanta is seeking a Field Marketing Coordinator to be the operational backbone of our field marketing programs. You will own the end-to-end logistics and execution of regional events and activations, partnering closely with Sales and SDR teams to drive registrations, capture leads, and support pipeline generation. Our mission is to help businesses earn and prove trust.

What You'll Do

• Own end-to-end planning and execution of regional field events including conferences, trade shows, regional roadshows, executive roundtables, and customer appreciation events.
• Lead event logistics including venue selection, vendor negotiation, budget management, staffing, shipping, AV/tech coordination, and on-site execution.
• Research and evaluate high-impact event and sponsorship opportunities aligned with target accounts and regional sales priorities.
• Develop event themes, messaging, and programming that resonate with security, compliance, and IT decision-makers.
• Serve as on-site event lead, ensuring flawless execution and serving as primary problem-solver.
• Partner closely with Sales and SDR leadership to align field marketing with pipeline goals and account-based strategies.
• Coordinate pre-event outreach campaigns to drive registrations and meetings with target accounts.
• Ensure seamless lead capture, routing, and follow-up processes for all events.
• Brief sales teams on event attendees, talking points, and follow-up priorities.
• Support post-event nurture campaigns in collaboration with Demand Generation.
• Manage sourcing, inventory, and distribution of swag, branded materials, and executive gifts for events and ABM programs.
• Ensure Vanta's booth presence and brand experience stands out at every activation.
• Coordinate shipping logistics for materials to events, vendors, and prospects.
• Build and maintain vendor relationships for swag, printing, and event production.
• Track and report on event KPIs including attendance, pipeline generated, conversion rates, and ROI.
• Analyze lead quality and work with Sales to refine targeting and messaging.
• Maintain event playbooks, vendor databases, and post-event retrospectives.
• Use data and insights to continuously improve field marketing performance and efficiency.

What We're Looking For

• 2-5 years of experience in field marketing, event marketing, or event operations, preferably in B2B SaaS or technology.
• Comfortable travelling 20-30% of the time.
• Strong preference for this candidate to live in San Francisco or New York.
• Proven track record of independently managing complex, multi-stakeholder events from research to post-event analysis.
• Strong project management skills with ability to manage multiple events and workstreams simultaneously.
• Experience partnering with sales teams and aligning marketing programs to pipeline goals.
• Proficiency with event management platforms and CRM systems.
• Excellent vendor negotiation and relationship management skills.
• Budget management experience and demonstrated ability to deliver ROI.
• Ownership mindset—you identify opportunities, make decisions, and drive initiatives forward without waiting to be told what to do.
• Strategic thinking—you connect individual events to broader business objectives and pipeline targets.
• Execution excellence—you're detail-oriented and ensure flawless delivery, even under pressure.
• Cross-functional influence—you build strong relationships and collaborate effectively across Sales, Marketing, and Product teams.
• Data-driven approach—you use metrics and insights to make decisions and optimize performance.
• Adaptability—you thrive in a fast-paced environment and pivot quickly when priorities shift.
• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

Nice to Have

• Experience in security, compliance, or trust/privacy tech sectors.
• Background with account-based marketing programs.
• Familiarity with planning events for technical audiences such as CISOs, security engineers, and compliance professionals.
• Experience with virtual and hybrid event formats.
• Existing vendor network and event industry relationships.

Technical Stack

• Swoogo
• Luma
• Salesforce
• HubSpot

Team & Environment

You will partner closely with Sales and SDR teams.

Benefits & Compensation

• Industry-competitive salary and equity.
• Compensation range: $95K - $112K.
• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans.
• 16 weeks fully-paid Parental Leave for all new parents.
• Health & wellness stipend.
• Remote workspace, internet, and cellphone stipend.
• Commuter benefits for team members who report to the SF and NYC office.
• Family planning benefits.
• Matching 401(k) contribution with immediate vesting.
• Flexible PTO policy, plus 80 hours of Sick Time.
• 11 company-paid holidays.
• Virtual team building activities, lunch and learns, and other company-wide events.

Work Mode

This is a hybrid role open to candidates in San Francisco, New York, London, Dublin, Tel Aviv, and Sydney.

Vanta is committed to hiring diverse talent of different backgrounds and provides an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class.