Heidi Health is hiring a Field Marketing Associate to be our boots-on-the-ground across Asia-Pacific. You will ensure every Heidi touchpoint lands effectively by running end-to-end event execution and localizing materials to resonate in each market.
What You'll Do
- Manage end-to-end conference support across major Asian markets.
- Coordinate booth design, setup, teardown, and onsite logistics.
- Order, ship, and track merchandise and marketing collateral.
- Manage event activations as needed.
- Handle lead uploads and consolidate post-event insights.
- Track budgets, coordinate procurement, and report on ROI.
- Ensure brand consistency while thoughtfully adapting to local contexts.
- Support creation of event materials, presentations, and talking points.
- Localize buyer guides, case studies, and product sheets.
- Assist with partnership announcements, PR moments, and regional marketing assets.
- Support execution of Heidi dinners, roadshows, roundtables, and partner events.
- Coordinate venues, guests, suppliers, and vendors.
- Identify regional event opportunities, customer moments, and market trends.
- Recommend how Heidi should show up in each country in APAC.
- Help adapt global campaigns for Asia while maintaining brand integrity.
- Feed insights to commercial and leadership teams.
- Assist with regional digital and field campaigns.
- Coordinate cross-functional execution with Sales, Partnerships, and Product Marketing.
- Track KPIs and contribute to quarterly and annual planning cycles.
What We're Looking For
- 2+ years of marketing experience, ideally in field, events, or integrated marketing.
- Exceptional attention to detail.
- A creative yet grounded thinker.
- Skilled communicator and collaborator comfortable with external stakeholders and internal teams like Sales, Partnerships, and Leadership.
- Adaptability to work across multiple cultures and business environments.
- Operational excellence in managing vendors, budgets, timelines, and logistics.
- Comfort with ambiguity and building processes where none exist.
- Strong brand intuition.
Nice to Have
- Experience running events or activations across multiple countries.
- A 'founder mindset': resourceful, proactive, willing to roll up sleeves.
- Strong analytical instincts and care for metrics and demonstrable impact.
- Comfort asking questions, challenging assumptions, and suggesting alternatives.
- Ability to stay calm under pressure and troubleshoot onsite issues.
- Ability to work at events outside standard hours.
- Passion for creating memorable customer experiences.
Team & Environment
You will work closely with Product Marketing, Partnerships, and APAC leadership, coordinating across Sales, Partnerships, and Product Marketing teams.
Benefits & Compensation
- A generous personal development budget of $500 per annum.
- Learn from some of the best engineers and creatives, joining a diverse team.
- The rare chance to create a global impact as you immerse yourself in one of Asia’s leading healthtech startups.
- If you have an impact quickly, the opportunity to fast track your startup career.
Work Mode
This role is based locally in Singapore.
Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.
