Responsibilities
- Identify and rank tradeshows, conferences, and industry events that match the ideal customer profile and support revenue targets, maintaining a 12-month forward-looking event schedule.
- Secure favorable terms by negotiating contracts with event organizers, vendors, and venues for sponsorships, booth placements, speaking opportunities, and additional benefits.
- Manage all aspects of event execution from start to finish, including booth design, logistics, promotional materials, lead tracking tools, audiovisual needs, catering, and team travel arrangements.
- Serve as the primary on-site representative at each event, overseeing setup and breakdown, resolving issues immediately, and ensuring a professional and consistent brand presence.
- Prepare internal teams for events by communicating goals, key messages, target accounts, and logistical details so all participants are aligned and informed.
- Collaborate with sales to schedule pre-event meetings, host customer gatherings, and ensure all generated leads are captured, assessed, and followed up promptly.
- Support marketing initiatives before and after events using email campaigns, landing pages, paid ads, and social media to increase booth visits and meeting bookings.
- Oversee event-related spending across the annual calendar, monitor expenses, project future needs, identify financial risks early, and adjust plans when priorities change.
- Establish measurable KPIs for each event—such as leads collected, meetings held, pipeline generated, and return on investment—and produce clear post-event reports to guide future improvements.
Other
- Required to travel 30% to 50% of the time during peak event periods across North America, with possible trips to Europe as the business grows.
- Must reside within approximately one hour of a major international airport with regular direct flight connections.
- Applicants must have legal authorization to work in their country of residence; visa sponsorship is not available for this position.
- Given the senior level of this role, candidates are not required to complete preliminary assessment emails; any such emails should be disregarded.
Not offered
