Responsibilities
- Identify and prioritize tradeshows, conferences, and industry events that match the ideal customer profile and support business growth, maintaining a 12-month forward-looking event schedule.
- Secure favorable terms by negotiating contracts with event organizers, vendors, and venues for sponsorships, booth placements, speaking opportunities, and additional benefits.
- Manage all aspects of event execution from start to finish, including booth design, shipping logistics, promotional materials, lead capture tools, audiovisual needs, catering, and team travel arrangements.
- Serve as the primary on-site representative at each event, responsible for setup, breakdown, real-time problem solving, and ensuring a professional brand presence throughout.
- Prepare internal teams for events by communicating goals, key messages, target accounts, and logistical details to ensure coordinated participation.
- Collaborate with sales to schedule pre-event meetings, host customer gatherings, and ensure timely follow-up on all generated leads.
- Support pre- and post-event marketing efforts in partnership with the marketing team, including email campaigns, digital ads, landing pages, and social media to boost attendance and engagement.
- Oversee event budgeting across the annual calendar, monitor spending, forecast needs, identify financial risks early, and adjust plans as priorities change.
- Establish performance metrics for each event such as leads, meetings, pipeline value, and return on investment, and deliver clear post-event reports to guide future improvements.
Work Arrangement
Remote (Worldwide)
Team
The role will work closely with sales, marketing, and product teams.
Other
- Must be available to travel 30 to 50% of the time during peak event seasons across North America, with possible trips to Europe as the company expands.
- Applicants must have legal authorization to work in their country of residence. Sponsorship is not available for this position.
- Candidates must reside within approximately one hour of a major international airport with regular direct flight connections to minimize travel complications and costs.
Not offered
