Gérard Bertrand is hiring a Field Commercial Manager to be the driving force for business growth and brand presence across Western Canada. In this pivotal role, you will be the key market-facing representative, ensuring commercial objectives and brand standards are met through strategic execution in both on-premise and retail channels.

What You'll Do

Act as a key brand representative for Gérard Bertrand in Western Canada.
Open new business opportunities and develop new distribution points across on-premise and retail channels.
Work alongside sales team during key account meetings, regional/national chain visits, and structured sales calls.
Participate in structured route planning for consistent market coverage across major metropolitan and resort territories.
Support sales team in achieving annual KPIs, including distribution objectives and placements.
Manage execution of commercial programs and promotional agreements in keeping with local regulations.
Support promotional execution and brand visibility activations.
Ensure consistent brand presentation and messaging across all brand activations.
Build and maintain strong working relationships with key accounts, sales teams, distributors, educators, media, influencers, and consumers.
Travel to the estate of Gerard Bertrand with sales teams, key accounts, and VIP customers as required.
Deliver wine education and training programs to sales teams, on-premise/retail staff, account partners, and media.
Host and lead masterclasses, wine dinners, educational tastings, and participate in regional wine festivals.
Execute national account training programs within the territory.
Create, manage, and track event and travel pre-approved budgets.
Manage travel logistics and scheduling across Western Canada.
Manage and reconcile expenses for reimbursement.
Execute and track sampling programs in compliance with provincial liquor board regulations.
Complete and report competitive analysis including market share, promotions, social media, and pricing.
Provide regular reporting on activity, sales performance, shipments, depletions, and promotional effectiveness.
Track marketing investments, on-premise performance, chain activity, and key account initiatives.
Maintain customer and consumer databases for events, invitations, and product launches.
Participate in sales meetings, brand planning sessions, and annual sales summits.
Collaborate closely with internal teams and other Gérard Bertrand agencies in Canada.