INNIO is seeking an Event Manager to lead the end-to-end planning and execution of impactful events that strengthen the company's market presence. In this role, you will align event strategy with marketing and sales objectives, leveraging CRM and analytics to track and optimize performance.
What You'll Do
- Research and identify relevant industry events that align with the company's mission and offerings.
- Manage the company's presence at large exhibitions, including booth design, branding, digital promotion, and on-site coordination.
- Organize small, high-touch sponsor-led events focusing on one-to-one meetings with prospects and clients.
- Plan and host webinars to engage target audiences and support lead-generation efforts.
- Coordinate all event logistics, including venue selection, webinar platform management, staffing, and shipping.
- Ensure adherence to tight timeframes and deadlines for event preparation tasks and material delivery.
- Create and deliver staff briefing presentations for marketing and sales teams.
- Coordinate with speakers and panelists, ensuring they are prepped and supported.
- Negotiate with suppliers, vendors, and event organizers to maximize value and control costs.
- Maintain strong relationships with external partners to ensure high-quality service delivery.
- Work closely with marketing and sales teams to align event objectives with lead generation goals.
- Ensure leads from events are accurately captured, segmented, and handed off for follow-up using CRM tools.
- Track the progress of leads with marketing management and sales to monitor follow-up actions and conversion.
- Track event ROI by analyzing attendee engagement, lead quality, and sales pipeline impact.
- Generate and manage detailed reports and dashboards to evaluate event success and identify improvements.
- Manage event budgets, track expenses, and ensure alignment with overall marketing spend.
What We're Looking For
- 5+ years of experience in managing events.
- Experience managing events in the US.
- Proven experience managing events in a SaaS, tech, or B2B marketing environment.
- Strong organizational skills with a track record of delivering events on time and within budget.
- Hands-on experience with CRM systems (e.g., Salesforce, Pardot, HubSpot).
- Excellent communication and negotiation skills for managing suppliers and stakeholders.
- Ability to multitask, prioritize, and maintain attention to detail in a fast-paced environment.
- Familiarity with webinar platforms (e.g., Zoom) and virtual event technologies.
- Willingness to travel for on-site event management as needed.
Nice to Have
- Experience in experiential marketing or designing creative booth experiences.
- Knowledge of lead-scoring methodologies and marketing automation tools.
- A passion for data-driven decision-making and continuous improvement.
Technical Stack
- CRM systems (e.g., Salesforce, Pardot, HubSpot)
- Webinar platforms (e.g., Zoom)
- Virtual event technologies
Team & Environment
This role is part of the marketing team.
Benefits & Compensation
- Fixed compensation
- Long-term employment with working days vacation
- Development in professional growth (courses, training, etc)
- Being part of successful cutting-edge technology products making a global impact
- Proficient and fun-to-work-with colleagues
- Apple gear
INNIO is proud to be an equal opportunity employer and is dedicated to fostering a diverse and inclusive workplace without regard to factors such as race, color, religion, gender, gender identity or expression, sexual orientation, national origin, heredity, disability, age, or veteran status.
