CoinTracker is looking for an Enterprise Product Marketing Manager to join as the first PMM dedicated to our enterprise segment. You will own the go-to-market strategy for our fastest-growing business line, defining and communicating our value to crypto accounting firms, finance teams, and institutional partners.

What You'll Do

Own the full GTM strategy for CoinTracker’s enterprise products, from market research to launch execution.
Define and evolve messaging for enterprise offerings like full service, embedded taxes, and the cost basis engine.
Create sales enablement materials — pitch decks, one-pagers, objection handling, and onboarding content — that drive adoption and conversion.
Conduct market and competitive research to surface insights that influence product, pricing, and positioning.
Lead strategic launches with tailored campaigns across key channels like email, LinkedIn, conferences, and partner programs.
Partner closely with sales, product, engineering, partnerships, and design to ensure narrative alignment and GTM excellence.
Represent the voice of the enterprise user internally and bring customer feedback into roadmap, pricing, and messaging discussions.
Build lightweight co-marketing or channel programs with crypto CPA networks and fintech partners.
Establish CoinTracker as a thought leader in crypto finance through content and strategic visibility.

What We're Looking For

6+ years in product marketing or a related GTM role.
Experience owning GTM for a technical or financial product from strategy through execution.
Strong writing and positioning skills, with a knack for simplifying complex concepts.
Demonstrated ability to drive revenue impact through marketing-led motions.
Comfort working directly with enterprise customers and distilling feedback into clear messaging.
Curiosity about crypto and fluency in emerging fintech trends.
Strategic thinking and scrappy execution — you know when to lead, when to test, and when to just get things shipped.