Allianz is seeking an Email Marketing Specialist to own the strategy, creation, and execution of email marketing initiatives for our direct-to-customer (B2C) insurance products in the APAC region. In this role, you will drive customer retention and engagement across multiple Travel and Health product lines, collaborating closely with local marketing teams.

What You'll Do

Develop email marketing plans to achieve overall B2C revenue goals and program objectives.
Manage the execution of acquisition and retention email marketing strategies.
Set campaign goals and objectives.
Work with local country marketing leads to write creative briefs and ensure final assets meet campaign objectives.
Collaborate with local marketing leads to submit email content for regulatory compliance review.
Test (A/B & MVT) email creative content and list segmentation to determine the most effective execution.
Monitor, track, and report email performance metrics (open rates, click-through rates, conversion rates) to key stakeholders.
Analyze performance data and make recommendations for improved performance.
Work with the local country marketing team on the development of email marketing campaign and program calendars.
Utilize different email marketing platforms across products and brands.
Setup new email marketing databases and platforms.
Develop customer segmentation for personalization and remarketing strategy.
Develop a testing roadmap for improved email optimization.

What We're Looking For

Direct or email marketing experience.
Campaign management experience, including segmentation, email creative asset development, testing, statistical significance testing, reporting, and analysis.
Hands-on experience with email marketing platforms.
Experience setting up new email marketing databases, including working with IT teams on data extraction processes.
Previous marketing automation experience.
Experience working with various internal stakeholders, including local country market leads, marketing leadership, sales, IT, implementation, finance, operations, product, and creative services teams.
Understanding of web analytics and of HTML language for email.
Strong analytical and communication skills.

Nice to Have

Experience in a regulated industry, ideally financial services or insurance.
Experience with Acoustic and Adobe Campaign email marketing platforms.
Experience setting up new database instances or email marketing platforms.

Technical Stack

Acoustic
Adobe Campaign

Team & Environment

You will work directly with local country marketing leads and teams across the APAC region.

Benefits & Compensation

Large variety of courses and targeted development programs.
International mobility and career progression encouraged.
Work Well programs for health and wellbeing.
Flexibility for better work-life balance.

Work Mode

This role follows a local-country work mode, with positions available in Brisbane, Australia; Auckland, New Zealand; Singapore; and Kuala Lumpur, Malaysia.

We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.