Pearl Talent is looking for an Email Marketing Manager (A268) to own and build our CRM and lifecycle email strategy from the ground up. You will architect complex, automated user journeys that guide customers from first interaction through activation, retention, and conversion to paid plans, acting as the voice of our brand in the inbox.
What You'll Do
- Own and manage the ESP and CRM stack, ensuring smooth integration with product data.
- Build and maintain dynamic user segments based on behavioral and usage data.
- Maintain list hygiene and compliance with GDPR, CAN-SPAM, and related regulations.
- Architect end-to-end automated journeys: Welcome, Onboarding, Activation, Nurture, Upsell, and Win-back flows.
- Define and execute lifecycle strategy across the full user funnel.
- Identify friction points and design targeted interventions to improve activation and retention.
- Run A/B tests on subject lines, timing, layouts, messaging, and CTAs.
- Monitor key performance metrics and translate results into actionable recommendations for Product and Growth teams.
- Design, write, and build high-quality, visually compelling emails aligned with brand standards.
- Own newsletters, product updates, feature launches, and community communications.
- Ensure proper rendering across devices and inbox providers.
- Customize and troubleshoot email templates using HTML/CSS as needed.
What We're Looking For
- 3–5+ years of experience in Lifecycle Marketing, CRM, or Email Marketing.
- Proven track record of building automated lifecycle journeys from scratch in PLG SaaS or B2C environments.
- Strong experience with modern ESPs and marketing automation platforms (e.g., Customer.io, Braze, Iterable, Autopilot).
- Proficiency with data segmentation, triggers, and event-based workflows.
- Strong analytical skills with familiarity in Mixpanel, Amplitude, or Google Analytics.
- Excellent copywriting skills with a human, engaging tone.
- Working knowledge of HTML/CSS for email customization.
Nice to Have
- Hands-on experience with generative AI or creative tools.
- Familiarity with Figma, Photoshop, or similar design platforms.
- Experience in early-stage or fast-scaling startup environments.
- Ability to operate independently with minimal existing process.
- Basic SEO knowledge as it applies to email campaigns.
Technical Stack
- Marketing Automation: Customer.io, Braze, Iterable, Autopilot
- Analytics: Mixpanel, Amplitude, Google Analytics
- Languages & Tools: HTML/CSS
- Design & Creative: Figma, Photoshop, generative AI tools
Benefits & Compensation
- Competitive Salary: Based on experience and skills.
- Fully Remote: Work from anywhere.
- Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency.
- Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting.
- Generous PTO: In accordance with company policy.
- Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees.
- Direct Mentorship: Guidance from international industry experts.
- Learning & Development: Ongoing access to resources for professional growth.
- Global Networking: Connect with professionals worldwide.
Work Mode
This is a fully remote position open globally. We have team presence in Latin America (Mexico City, Bogotá, São Paulo, Buenos Aires) and the Philippines (Manila, Cebu, Davao), but you can work from anywhere.
At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.
