Power Digital is hiring an Email Marketing & Deliverability Specialist to join our team in the healthcare sector. You will transform cold prospects into warm conversations through strategic, automated nurture journeys, backed by robust deliverability practices.
What You'll Do
- Warm up cold prospects and guide them through targeted, automated nurture journeys that convert.
- Build and optimize email drip sequences based on engagement data and customer pain points.
- Monitor deliverability metrics (inbox placement, bounces, complaints, and unsubscribes) and proactively fix issues.
- Maintain impeccable list hygiene: clean lists regularly and uphold strong opt-in practices.
- Implement and manage authentication protocols like SPF, DKIM, and DMARC.
- Stay current with deliverability best practices, ISP filtering updates, and email regulations (GDPR, CAN-SPAM).
- Run ongoing A/B tests to refine subject lines, content, and sending strategies.
What We're Looking For
- Bachelor’s degree in Marketing, Computer Science, or equivalent experience.
- 6+ years of experience in email marketing, ideally with a focus on cold outreach/prospecting.
- Strong track record managing cold email campaigns across multiple ESPs.
- Excellent written communication, proofreading, and editing skills.
- Deep expertise in deliverability tools, ESPs, and email authentication protocols (SPF, DKIM, DMARC).
- Solid understanding of compliance frameworks like GDPR and CAN-SPAM.
- Experience managing list hygiene, segmentation, and targeting strategies.
- An analytical mindset with the ability to turn data into action.
- Strong troubleshooting skills and comfort digging into technical issues.
- Proficiency in spoken and written English at an advanced level.
Work Mode
This is a global, remote position open to candidates based in Brazil.
We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.
