Okta is hiring a highly experienced and visionary Generative Engine Optimization (GEO) Manager to own and drive the GEO strategy and execution for the entire Okta and Auth0 web ecosystem. This is a highly visible role requiring a leader passionate about search, AI, and the future of organic visibility.

What You'll Do

Serve as the primary owner for GEO strategy and execution for both Okta and Auth0, adapting to a fast-changing organic search landscape.
Develop and align international strategy that aligns with business objectives and anticipated shifts in Generative AI.
Articulate a strategic vision for GEO/AEO and translate it into a clear, prioritized execution roadmap.
Collaborate closely with key stakeholders across Content, Development, Digital Strategy, Communications, and Product Marketing.
Drive internal adoption through trainings, best practices, speaking opportunities, and evangelism.
Champion the effective use of AI in workstreams and analysis to increase efficiency and scale impact.
Demonstrate working knowledge of LLMs, vector embeddings, entities, RAG, and prompts.
Structure content for chunk-level retrievability in LLMs and test visibility in AI search platforms.
Implement trust signals and structured markup that boost AI citation and retrieval.
Develop machine-parsable content blocks aligned to semantic density and AI answer formats.
Maintain a rigorous data-driven approach, correlating cause-and-effect relationships in GEO/AEO performance.
Understand how 3rd party sources play a role in GEO/AI search visibility and strategize opportunities.
Identify technical opportunities and communicate effectively to development teams.
Stay abreast of competitors and routinely analyze data to further GEO growth.
Use data and tools to determine KPIs, develop regular reporting, and showcase wins to senior leadership.

What We're Looking For

8+ years of professional experience demonstrating advanced SEO/GEO expertise in an enterprise environment.
Ability to operate with minimal supervision, taking full ownership and proactively solving problems.
Proven skill in managing multiple concurrent projects effectively, meeting deadlines and quality standards.
Experience with SEMRush AIO, Adobe LLMO, Profound, or Peec is required.
Outstanding communication and interpersonal skills, with the ability to communicate sophisticated data and strategies clearly.

Nice to Have

Experience with global brands and expertise in international SEO and localization needs.
Background in Identity and Access Management (IAM), B2B marketing, SAAS, or cybersecurity.

Benefits & Compensation

Compensation: $132,000—$181,500 USD (California (excluding SF Bay Area), Colorado, Illinois, New York, Washington) / $114,000—$157,300 CAD (Canada)
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Equity (where applicable)
Bonus
Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta

Work Mode

This role operates on a hybrid work model.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.