Paired is hiring a Creative Strategist to own the end-to-end creative strategy for a DTC ecommerce brand’s hero products. You will transform data and insights into high-performing, platform-native creative that drives growth across paid media channels.
What You'll Do
- Develop and lead multi-SKU ad creative across the entire customer journey.
- Craft and test messaging angles, formats, and frameworks designed to maximize conversions.
- Use customer reviews, performance data, and market trends to prioritize creative concepts.
- Script VSLs (Video Sales Letters), UGC and VO-led ads, short-form hooks, static ad concepts, and motion briefs for GIFs or animations.
- Ensure every concept is emotionally resonant, native to its platform, and optimized for performance.
- Participate in creative review rounds with our in-house producer and editor team.
- Provide clear, constructive feedback to elevate quality and maintain brand tone.
- Join weekly syncs with our internal creative and growth team.
- Collaborate on creator casting and brief development using Insense.
- Recommend and help implement workflow improvements and testing strategies.
- Deliver 11 scripts per week across categories including static image ads, Elevenlabs/UGC, iterations, and VSLs.
What We're Looking For
- 3–7+ years of experience in DTC ecommerce, performance marketing, or creative strategy.
- A proven track record of driving growth through paid media creative.
- Deep understanding of Meta and TikTok creative best practices.
- Strong grasp of ecommerce metrics: CAC, LTV, AOV, ROAS, MER.
- Ability to translate data and insights into actionable creative direction.
- Experience writing emotionally resonant copy.
- Experience guiding and providing direction to creative teams.
- Portfolio showcasing developed creative for DTC brands in wellness, personal care, pet, or similar categories.
- Familiarity with Meta Ads Manager data and interpreting performance feedback.
- Capable of scripting, conceptualizing, and briefing editors or animators.
- Comfortable collaborating via Slack and video calls.
Technical Stack
- Meta Ads Manager
- Insense
Team & Environment
You will collaborate closely with our internal creative and growth team, as well as our in-house producer and editor team.
Benefits & Compensation
- Work from Anywhere
- Competitive Salary
- Flexible Hours
Work Mode
This is a fully remote, global position.
Paired is an equal opportunity employer.
