About the Role
This role leads the development and optimization of analytics infrastructure and marketing automations to drive growth in a direct-to-consumer nutrition brand. The manager will collaborate across teams to implement data strategies that enhance customer acquisition, retention, and lifetime value.
Responsibilities
- Lead the design and execution of analytics frameworks for DTC campaigns
- Develop automated reporting systems to track key performance metrics
- Collaborate with marketing to align data insights with campaign strategy
- Implement tracking solutions across digital platforms and customer touchpoints
- Manage data integrations between CRM, e-commerce, and ad platforms
- Translate business questions into measurable analytics projects
- Optimize customer journey analytics using behavioral data
- Support A/B testing initiatives with robust data collection
- Maintain data accuracy and consistency across reporting tools
- Drive adoption of analytics best practices across departments
- Monitor automation workflows to ensure reliability and scalability
- Identify opportunities to reduce manual reporting through tooling
- Partner with IT to ensure compliance with data privacy standards
- Create dashboards for executive and operational teams
- Evaluate third-party data tools and platforms for integration
- Improve attribution modeling for multi-channel campaigns
- Document data pipelines and system logic for team reference
- Lead root cause analysis for performance fluctuations
- Support customer segmentation and personalization strategies
- Ensure data governance policies are followed across functions
- Provide analytics training to non-technical stakeholders
- Track customer lifetime value and cohort performance
- Assess ROI of marketing initiatives using performance data
- Coordinate with external agencies on data sharing protocols
- Refine forecasting models using historical campaign data
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Part of the nutrition brand's growth and innovation division
About More Nutrition
More Nutrition is a science-backed brand focused on delivering high-quality nutritional supplements directly to consumers. The brand emphasizes transparency, research, and customer education in its product development and marketing.
What We Offer
- Opportunity to shape the analytics strategy of a growing DTC brand
- Collaborative and mission-driven work culture
- Access to cutting-edge marketing and data technologies
- Professional development and growth pathways
- Health and wellness benefits package
Not specified
