Paired is looking for a DM Setter & Community Engagement Specialist to foster a vibrant online community around our client's brand. This remote role focuses on enhancing customer interaction, driving conversions, and building lasting relationships through strategic social media engagement.
What You'll Do
- Respond to inbound DMs promptly and professionally, following a structured conversation flow.
- Qualify leads by understanding needs, budget, urgency, and fit.
- Drive conversions by guiding conversations toward the next step (booking a call, collecting info, sending links, completing a purchase).
- Handle objections confidently (price, timing, “send me info,” hesitation) while keeping the tone aligned with the brand.
- Reply to comments strategically to boost engagement and move qualified people into DMs.
- Execute posting tasks for content that is already planned and scheduled.
- Maintain a natural, consistent brand voice across all interactions.
- Track and follow up using IG tools, spreadsheets, or CRM to ensure no conversations are dropped.
- Share simple performance updates on response time, volume, qualified leads, conversions, common objections, and audience insights.
- Escalate sensitive or complex issues to the team when needed.
What We're Looking For
- 1–2+ years of experience handling Instagram or social DMs for a brand in sales, customer support, community, or appointment setting.
- Excellent written English with a natural, conversational tone and the ability to match a brand voice.
- Conversion mindset: comfortable qualifying leads, following a script, and moving people toward a clear next step.
- Strong organization and follow-up habits using labels, notes, and tracking systems.
- High emotional intelligence and the ability to remain calm under pressure when handling objections or complaints.
- Fast response time and consistency, able to manage high DM volume daily.
- Full-time availability with a reliable schedule aligned with the client's business time zone.
- Understanding of customer privacy and brand reputation, with a high degree of confidentiality and professionalism.
Nice to Have
- Familiarity with tools like Instagram labels, Meta Business Suite, Google Sheets, Airtable, and ManyChat or similar DM automation.
- Basic content execution skills, such as posting scheduled content and light community management.
Technical Stack
- Instagram labels
- Meta Business Suite
- Google Sheets or Airtable
- ManyChat or similar DM automation tools
Benefits & Compensation
- Competitive salary
- Ability to work remotely
Work Mode
This is a fully remote position. You must maintain a full-time, reliable schedule aligned with the US client's business hours and be willing to cover peak engagement windows.
Paired is an equal opportunity employer.
