As the Director, Team Marketing, you are the main steward for the Houston Gamblers and Dallas Renegades brands. You will be responsible for translating the league's marketing strategy into a tactical year-round go-to-market plan, building the local fan base, creating awareness campaigns, and driving ticket sales and game attendance.
What You'll Do
- Develop and execute all team marketing campaigns designed to support revenue goals, build brand awareness, acquire new fans, and retain current fans.
- Collaborate with the League Marketing Director to transform the league marketing strategy into a season-long tactical plan and ensure its execution.
- Collaborate with League Marketing, Content, and Creative teams to implement creative advertising, branding, promotional, and grassroots campaigns across multiple platforms.
- Collaborate with the seasonal social media team on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned.
- Lead all local field marketing and grassroots activation efforts, including fan engagement, community event activations, and social responsibility efforts.
- Work with the League Marketing team to align on campaign messaging, media placements, and audiences based on local market insights.
- Be the main steward for the Gamblers & Renegades brand and execute the Gamblers & Renegades and league's marketing and business strategy.
- Build the local team brand, personality, and reputation, appealing to key audiences, deepening fan love, and engaging with fans, local partners, and stakeholders.
Team & Environment
This role reports to the Sr Director, League & Field Marketing.
Work Mode
This position is based locally in the Houston, TX area.
