We are hiring a Director or Senior Director of HCP Marketing to lead the development and execution of brand strategy, driving HCP awareness, engagement, and adoption to achieve launch success. You will be responsible for shaping the launch strategy, connecting data to insight, and driving effective field activation and omnichannel execution.

What You'll Do

Own the development and execution of HCP brand strategy grounded in a deep understanding of clinical data, standards of care, treatment guidelines, and competitive dynamics.
Translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.
Lead development and execution of positioning, messaging and creative, as well as integrated HCP campaigns across personal and non-personal channels.
Serve as a core member of launch leadership teams ensuring alignment of brand and HCP strategy across functions.
Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives.
Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning.
Establish performance indicators to assess and optimize launch performance and promotional effectiveness.
Develop and manage relationships with external vendors and agency partners.
Manage HCP marketing budget and resource allocation.

What We're Looking For

MBA or bachelor’s degree plus 10+ years of pharmaceutical or biotech industry experience with at least 6 years in HCP marketing.
Demonstrated ownership of launch strategy.
A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit.
Proven ability to lead through ambiguity and define direction.
Experience effectively leading cross-functional teams and agency partners.
Excellent communication and presentation skills.

Nice to Have

Previous launch leadership and cardiovascular and/or chronic care experience is strongly preferred.

Team & Environment

This role reports to the VP of Marketing.

Benefits & Compensation

Compensation range: $175,000 - $250,000
Standard Company benefits including medical, dental, vision, time off and 401K.
Participation in incentive plans contingent on achievement of personal and company performance.