Responsibilities
- Develop creative social channel and content strategies, based on best practices, channel insights and a native understanding of popular platforms
- Take the lead on program executions, helping our integrated teams use the inherent power of social to further influencer and talent-led programming by creating earned and paid surround sound
- Keep a pulse on what’s being talked about by media, consumers and influencers – and make recommendations that will drive earned conversation
- Serve as day-to-day social specialist for clients, assisting in the value-add social brings
- Contribute to digital program results reporting and strategy optimizations in real time
- Develop and deliver client presentations and POVs related to digital activations and programs
- Quickly spot opportunities and new industry trends, glean insights, and brainstorm action plans driving results
- Manage, mentor, and coach junior staff with potential to directly oversee 2-3 individuals
- Identify solutions and work with teams and independently to drive client success and grow relationships
- Cultivate a culture of support, growth and partnership among team through mentorship, guidance and collaboration
- Work with our analytics team to translate campaign- and brand-level results, both quantitatively and qualitatively, to inform social reporting and the value of digital work
- Support the management of financials, including budgets and billing, projections and staffing
Requirements
- Bachelor’s degree with 7+ years of experience in digital, advertising, or PR with a deep understanding of influencer marketing, relationship building, and social media
- Proven skills to build brand-level influencer strategies from scratch and translate them with complete digital fluency
- Experience using social media management tools (e.g. Hootsuite, Sprinklr, Sprout Social, Spredfast, etc.) and managing social channels on behalf of brands
- Experience creating and planning campaigns across social channels such as Facebook, Snapchat, X, Instagram and LinkedIn
- Excellent verbal, written, presentation and problem-solving skills
- Ability to develop integrated digital strategies and campaigns, leveraging social and influencer, while navigating challenging social climates and/or brand crisis
- Familiarity with managing rigorous vetting processes and brand compliance standards
Nice to Have
- Experience on TikTok and Twitch, paid expertise a plus.
- Background in pitching media and understand what it takes to drive headlines
Work Arrangement
Hybrid
Team
Team size: 1700 global employees. Structure: operate across 50+ offices worldwide
Additional Information
- Thrive in a fast-paced, collaborative environment that pivots with the speed and volatility of culture
- Step forward and proactively move projects and innovations along—not waiting for someone to tell you what the next steps are, but contributing assertively
- Work well under pressure, remaining focused, positive, and professional
- Have a passion for uncovering the latest cultural meme or popular style to fuel big ideas
- Highly adaptable and ability to shift priorities in real-time to meet client needs
- Energetic, with a deep knowledge of the social, influencer and digital marketing landscape
- Detail oriented and organized – ability to run more than one program at a time and stay on task
- Desire and experience leveraging AI for your work
