Mob Entertainment is hiring a Director, Publishing & Marketing to act as the architect of our global expansion in the Games Division. You will pioneer new commercial models and shape the go-to-market strategy for an IP with a massive, dedicated following, accountable for end-to-end publishing from strategy to analytics.
What You'll Do
- Devise and execute comprehensive publishing strategies for all Mob titles, encompassing branding, publishing timelines, distribution platform negotiation, storefront optimization, and lifecycle pricing.
- Design tailored go-to-market strategies that support a variety of monetization approaches.
- Own platform and partner relations (Steam, PlayStation, Nintendo, Apple, etc.) to secure featuring, marketing support, and strategic distribution opportunities.
- Pioneer marketing approaches for new monetization models, working closely with Product and Game Design to align player acquisition with in-game economies.
- Lead User Acquisition and performance marketing. Establish and manage target CPIs, ROAS, and LTV models to efficiently scale players for upcoming titles.
- Architect and optimize global advertising budgets across social, search, display, and influencer channels, ensuring maximum ROI on marketing spend, or manage external agency partners to achieve the same.
- Serve as the Voice of the Player on the studio's Greenlight Committee, providing business cases, sales forecasts, and marketability assessments.
- Collaborate deeply with Creative, Production, and Data/Analytics to ensure feature sets and content updates contain highly marketable hooks.
- Work closely with Licensing & Transmedia teams to ensure game marketing campaigns synergize with film, TV, and merchandising.
- Lead, mentor, and grow the existing marketing team, fostering a culture of high accountability, data-driven decision-making, and creative risk-taking.
- Empower your team to manage their domains effectively while providing clear strategic direction and removing blockers.
- Maintain Mob's brand identity across marketing, PR, and creator/influencer relations.
What We're Looking For
- 10+ years of progressive consumer marketing experience with a track record of managing direct reports, contractors, and external vendors.
- Game industry publishing expertise with a proven track record of shipping premiere games as a marketing leader. Deep understanding of both Premium and Live-Ops marketing lifecycles.
- Demonstrated success in identifying and building player bases in new audiences for both existing and new IP.
- Advanced knowledge of marketing analytics and campaign tracking; ability to distill complex datasets into actionable insights.
- Exceptional ability to build consensus, influence without steamrolling, and partner effectively with highly creative and independent development teams.
- Proven experience managing, mentoring, and restructuring marketing teams, with a passion for developing talent.
Nice to Have
- A passionate gamer with a genuine understanding of the horror space.
- History of negotiating and executing major global platform co-marketing deals.
- Established relationships with first-party platforms (Sony, MSFT, Valve) and global gaming media/creators.
- Bachelor's degree or MBA.
Team & Environment
This is a key leadership role within the Games Division, reporting directly to the General Manager of Games.
Work Mode
This role operates on a global scale.
Mob Entertainment is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law.
