Graza is hiring a Director of Sales, Mass & Club to lead our expansion business with high-volume customers like Walmart, Target, and Sam’s Club. You will be responsible for full account management, revenue growth, distribution expansion, and new product category launches.
What You'll Do
- Lead Graza's Mass and Club expansion business.
- Own sales, forecasting, promotion, and customer relationships, supported by broker partners.
- Deliver channel revenue, share, and distribution goals; own annual and quarterly planning and performance tracking.
- Work closely with existing Club business lead to ensure expansion plans are complimentary and incremental.
- Lead customer joint business planning and relationship development with senior-level retail buyers and cross-functional stakeholders.
- Expand Graza's presence across new categories, ensuring flawless market entry and execution.
- Manage Graza's mass and club broker relationships; set direction, strategy, and priorities.
- Manage trade spend effectively and efficiently; ensure strong ROI and alignment with brand and channel objectives.
- Maintain high forecast accuracy and collaborate with Demand Planning to ensure strong in-stock performance.
- Partner with Category and Shopper Marketing to develop integrated customer plans and storytelling.
- Identify and mitigate potential conflicts across channels; ensure aligned, consistent execution across customers.
- Foster a high-energy, accountable, and collaborative team culture in a fast-paced, growth-oriented environment.
What We're Looking For
- 8–12+ years of CPG sales experience.
- Direct management of large grocery customers (Walmart and/or Target required).
Nice to Have
- Proven success leading sales teams in fast-growing or entrepreneurial environments.
- Deep understanding of trade management, category strategy, and the grocery retail landscape.
- Highly analytical and organized, with strong forecasting and planning discipline.
- Proficient in syndicated data tools such as Nielsen & Retail Link.
- Excellent communicator and relationship-builder, able to influence internal and external stakeholders.
- Comfortable working in ambiguity and energized by building structure in a fast-moving company.
- Passion for food, innovation, and building brands that consumers love.
Technical Stack
- Nielsen
- Retail Link
Team & Environment
This role reports to the VP of Sales.
Benefits & Compensation
- Health Care Plan (Medical, Dental & Vision)
- Monthly Wellness Stipend
- 401(k) Plan
- Flexible Paid Time Off (Vacation, Sick & Public Holidays)
- Bonus
- Lots of olive oil
Work Mode
This position can be remote, or based in Minneapolis or Northwest Arkansas.
Graza is an equal opportunity employer.
