Persado is seeking a Director of Product Marketing to own the full spectrum of go-to-market storytelling and execution. You will define positioning across the product line, craft unique differentiation in the competitive AI landscape, and create high-quality collateral to bring clarity and impact to every customer-, partner-, and analyst-facing touchpoint.
What You'll Do
- Define and continuously refine positioning across the product line, from low-end to high-end offerings.
- Articulate unique differentiation in a competitive AI landscape and ensure it is consistently reflected across all channels.
- Own market-facing narratives tailored to business audiences, including platform white papers and thought leadership content.
- Author and oversee creation of product data sheets, solution briefs, white papers, and gated content.
- Develop compelling explainer videos, demos, and visual storytelling assets.
- Ensure all content aligns with brand voice and effectively engages prospects at each stage of the funnel.
- Drive content authorship and editorial oversight for website pages, ensuring clarity, SEO optimization, and lead-gen focus.
- Provide input to SEM strategy, ad copy, and A/B testing of campaign messaging.
- Partner with demand gen/inbound teams to optimize gated content and conversion pathways.
- Lead creation of market-facing decks for analysts, customers, and partners.
- Drive website readiness and PR messaging alignment for launches, including drafting PR templates for product announcements.
- Manage GA (General Availability) launch deliverables across teams to ensure on-time, high-impact execution.
What We're Looking For
- 6–8+ years of product marketing experience in B2B SaaS.
- Proven ability to position a platform across product tiers (low-end to enterprise-grade).
- Strong track record of authorship—data sheets, white papers, videos, PR messaging, and market-facing decks.
- Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization).
- Experience leading product launches and cross-functional GTM deliverables.
- Exceptional storytelling, writing, and presentation skills.
- Comfortable working in a fast-paced, founder-led startup environment.
Nice to Have
- Experience ideally in AI, cloud, or enterprise software.
Benefits & Compensation
- Hybrid working model empowering both remote and in-office work equitably.
- Competitive and equitable compensation.
- Generous benefits packages globally.
- 401k matching (USA); Pension Scheme (Certain EU locations).
- Professional growth through dedicated enablement and training teams, and on demand tools and resources.
- Employee Enrichment Fund to pursue a passion or upgrade home office.
- Structured onboarding program.
- Strong emphasis on career development and mobility, continuous feedback loops and performance management.
- Flexible time off including Summer Fridays and a one week Winter Holiday Break.
- 2 paid Volunteer days per year and charitable donation matching.
- Robust Diversity, Inclusion and Belonging initiatives.
Work Mode
This role follows a hybrid work model.
All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.
