EXUS is seeking a Head of Marketing to lead the global marketing strategy, transforming marketing into a strategic growth engine that accelerates B2B growth. You will own pipeline generation, product positioning, and customer advocacy, with a core focus on enterprise software buyers in the financial services and utilities sectors.
What You'll Do
- Build a scalable demand generation engine to support 50% YoY ARR growth.
- Launch account-based marketing (ABM) programs targeting strategic enterprise accounts.
- Partner with Sales to define and optimize the full funnel from MQL to revenue.
- Own the global marketing strategy, aligning with GTM and company objectives.
- Develop annual and quarterly marketing plans with clear KPIs.
- Lead market segmentation, competitive positioning, and provide pricing input.
- Elevate EXUS’s brand and thought leadership in enterprise collections technology.
- Oversee the development of high-quality content and campaigns across channels.
- Ensure messaging consistency across markets, segments, and teams.
- Develop and maintain positioning, battle cards, and sales collateral.
- Lead go-to-market strategies for new product capabilities and verticals.
- Build a robust customer marketing program including case studies, references, and expansion plays.
- Support Customer Success to improve Net Revenue Retention (NRR) and Earned Growth Rate (EGR).
- Drive referral and reputation-led growth to increase pipeline efficiency.
- Own marketing analytics, reporting, and budget.
- Optimise campaign performance using A/B testing and analytics.
- Oversee visual and verbal brand consistency across all channels.
- Improve attribution and ROI tracking using tools like HubSpot.
- Line manage inbound, outbound, and content marketers as well as external suppliers.
- Guide the team with clear KPIs across pipeline, influence, and efficiency.
- Coordinate with sales, product, and customer success teams for full alignment.
What We're Looking For
- Proven experience in B2B SaaS marketing, ideally within enterprise sales cycles.
- Deep understanding of demand generation, ABM, and product marketing.
- Strong strategic thinking and executional leadership.
- Experience leading and scaling marketing teams in high-growth environments.
- Excellent collaboration with Sales, Product, and Customer Success teams.
- Familiarity with marketing automation tools.
Nice to Have
- Experience in marketing to financial services or utilities.
- Exposure to SaaS, subscription, or recurring revenue business models.
- Played a key role in growing a company from $10M to $100M+ ARR or similar scale.
- Familiarity with HubSpot and modern marketing automation tools.
Technical Stack
- HubSpot
Team & Environment
You will lead a team including inbound, outbound, and content marketers. You will lead the marketing function and coordinate closely with sales, product, and customer success teams.
Benefits & Compensation
- Competitive salary (fixed)
- Fully remote work setup
- Inclusive work environment & Well-being Program
- Private health insurance allowance
- Unlimited time off
Work Mode
This is a fully global, remote position.
EXUS is an equal opportunity employer.
