Responsibilities
- Grow combined revenue from Shopify and TikTok Shop to more than $20 million within 18 months
- Maintain a net margin of at least 15% on Shopify and 5% on TikTok Shop
- Ensure return on ad spend (ROAS) remains at or above 2.0 for Meta and 3.5 for TikTok Shop
- Launch one new high-converting, bundle-based sales funnel each month
- Drive at least 25% of Shopify revenue through email and SMS marketing
- Assume full ownership of ecommerce strategy, systems, team, and results to free the CEO from day-to-day execution
- Test over 100 ad creatives weekly across Meta and TikTok platforms
- Optimize paid traffic performance to meet strict ROAS benchmarks
- Collaborate with affiliate and user-generated content teams to scale top-performing creative assets
- Stay updated on platform developments, ad formats, and policy changes across key channels
- Coordinate product launches with Amazon to generate halo effects
- Launch a new educational outcome-focused, bundle-based funnel every month
- Weekly optimization of conversion rate, average order value, customer acquisition cost, lifetime value, upsells, and funnel economics
- Manage and improve homepage, product pages, and collection layouts
- Revise and relaunch underperforming funnels using improved hooks and offers
- Lead major seasonal campaigns such as Back-to-School and Holiday promotions
- Create and maintain standard operating procedures and testing roadmaps for all funnels
- Lead lifecycle marketing initiatives using Klaviyo and Postscript
- Optimize key customer journey flows including welcome series, cart recovery, post-purchase, and win-back sequences
- Design customer progression paths from entry-level products to higher-tier offerings
- Develop blog and SEO strategy to grow organic traffic centered on educational content
- Review weekly profit and loss statements for both Shopify and TikTok Shop
- Analyze key performance metrics including AOV, CVR, CAC, LTV, ROAS, gross profit to CAC ratio, and revenue by lifecycle stage
- Produce weekly performance scorecards and monthly strategic growth plans
- Forecast future performance and identify key drivers for scalable growth
Benefits
- Significant ownership, trust, and measurable impact on business outcomes
- Remote-first culture emphasizing autonomy, creativity, and accountability
- Direct collaboration with executive leadership while retaining full decision-making authority over marketing channels
- Access to continuous learning resources, training, and tools to advance DTC marketing expertise
- Work alongside high-caliber team members committed to excellence, growth, and integrity
- Contribute to building a purpose-driven brand that encourages families to connect and learn together
- Help define a long-term vision to become the most trusted children’s brand globally
- Gain access to an influential network through a leading industry podcast
Work Arrangement
Remote (Worldwide)
