Liquid I.V. is seeking a Director of Media to architect high-impact brand and full-funnel strategies that drive brand awareness, increase household penetration, and deliver measurable business growth. This strategic and results-driven role owns brand media investment and ensures strategies break through in a competitive landscape.
What You'll Do
- Lead the vision, strategy, and execution of brand and full-funnel paid media to drive awareness, household penetration, and business growth.
- Lead integrated media plans across tentpole brand moments, innovation launches, and always-on support.
- Identify opportunities to expand reach, unlock new audiences, and strengthen competitive differentiation.
- Partner closely with Acquisition, Retention, Brand, Creative, Web, and Insights teams to ensure aligned go-to-market execution.
- Ensure brand media investment is effectively connected to lower-funnel performance and sales outcomes.
- Champion cohesive, insights-driven media strategies that support the entire customer journey.
- Lead media measurement strategy leveraging MMM, incrementality testing, brand lift, and cross-channel analytics.
- Translate campaign performance insights into actionable optimizations and executive-ready narratives.
- Continuously refine media mix to improve effectiveness, efficiency, and scalability.
- Oversee media agency relationships to ensure strategic rigor, innovation, and accountability.
- Manage and optimize a 9-figure media budget, balancing short-term performance and long-term brand equity.
- Lead, mentor, and develop a high-performing media team.
- Drive adoption of emerging media trends, technologies, and AI-enabled tools to modernize planning and buying.
What We're Looking For
- 7-10+ years of experience leading paid media strategy within a high-growth, omnichannel consumer brand.
- Proven success scaling brand awareness and household penetration through analytically grounded media strategies.
- Deep expertise across the full media ecosystem, including digital, social, programmatic, video, partnerships, and traditional channels.
- Experience managing 9-figure media budgets with demonstrated impact on both brand equity and revenue growth.
- Strong fluency in brand and business metrics including reach, frequency, penetration, brand lift, incrementality, and ROI.
- Strong ability to coach, grow talent, and an understanding of training and development.
Team & Environment
This role reports to the Vice President, Media & Retention.
Benefits & Compensation
- A flexible and inclusive working environment
- A highly collaborative and innovation-forward culture
- Generous benefits and perks that empower employees to champion their wellbeing every day
- An infinite supply of Liquid I.V. for extraordinary hydration
Liquid I.V. is committed to building an inclusive culture of belonging that embraces diversity of people and communities. We seek to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
