Aethir is looking for a Director of Marketing, Brand & Ecosystems - Enterprise AI to lead demand generation and own our broader marketing ecosystem. In this role, you will turn Aethir's technical advantage into pipeline, credibility, and market presence across enterprise and developer audiences.

What You'll Do

Build and run integrated marketing plans that drive qualified pipeline across search, social, partnerships, content, and developer channels.
Run always-on and campaign-based motions that reach Heads of AI/ML, Infra/Platform, IT/Data leaders, and technical influencers.
Execute ABM programs for top enterprise accounts using intent, firmographics, and tailored value propositions.
Shape and refine messaging across enterprise and technical audiences; maintain consistency across web, sales materials, and product narratives.
Lead PR/AR and light IR support—story development, agency coordination, and strategic placements.
Own content strategy and production: case studies, solution pages, blog posts, benchmark/technical content, and executive POVs.
Plan and manage webinars, technical workshops, executive roundtables, and major industry conferences.
Lead pre/during/post event motions, booth strategy, demo flow, and integrated follow-up tied to pipeline.
Own the website strategy, updates, conversion optimization, and experimentation.
Develop and maintain a strong social presence across LinkedIn, X/Twitter, and relevant developer communities.
Equip SDRs and AEs with collateral, sequences, talk tracks, competitive notes, ROI materials, and industry-specific messaging.
Partner with Sales to maintain alignment on narratives and outbound motions.
Manage co-marketing with cloud, SI, and ISV partners: joint events, solution pages, and shared campaigns.
Support partner-sourced and co-sell opportunities through coordinated marketing efforts.
Maintain clean scoring, routing, basic attribution, and core dashboards.
Run fast experiments on channels, creative, and offers; scale what's working and cut what isn’t.

What We're Looking For

5–8+ years in broad B2B marketing covering demand generation, product messaging, events, content, and communications.
Experience in AI/ML infrastructure, cloud, data platforms, or developer tools.
Proven ability to generate pipeline through integrated campaigns and high-impact events.
Strong copywriting and storytelling skills for technical and executive audiences.
Hands-on experience with MAP/CRM (HubSpot or Marketo plus Salesforce) and ABM tools (6sense or Terminus).
Comfortable leading PR/AR efforts and maintaining brand consistency across channels.
Strong multitasker who balances execution, creativity, and cross-functional collaboration.

Nice to Have

Experience with developer and enterprise buyer audiences (CTO, CIO, VP Engineering, Head of AI).
Community or technical ecosystem experience (GitHub, Discord, forums).
Light design or web skills (Webflow, Figma).
Familiarity with tools across analytics, content, and event stacks.

Technical Stack

Marketing Automation: HubSpot or Marketo
CRM: Salesforce
ABM: 6sense or Terminus
Design/Web: Webflow, Figma

Benefits & Compensation

Hypergrowth startup environment
Fantastic career progression opportunities
Work within a global and local team
Collaborative and innovative work environment with opportunities to contribute to significant projects.