TRUEWERK is hiring a Director of Marketing

TRUEWERK is seeking an experienced Marketing Director in Denver, Colorado to lead how our brand shows up in the field—and how it scales as we grow across direct-to-consumer, wholesale, and enterprise channels. This role partners closely with the CMO, Creative leadership, and cross-functional Team to ensure the brand stays sharp, relevant, and built for the people who rely on it. As Marketing Director, you own the strategy and execution of integrated marketing that earns attention, builds trust, and drives demand. You understand our customer because you respect the work they do—and you make sure everything we put into the market reflects that standard. Every message, campaign, and touchpoint should feel clear, consistent, and true to the craft. This role calls for a hands-on leader who can set direction and roll up their sleeves to get the work done. You lead through clarity and conviction, make decisions grounded in real insight, and move with urgency. You know how to balance long-term brand building with the immediate need to perform—and you thrive in a fast-moving, no-ego environment where the work speaks for itself. ROLE & RESPONSIBILITIES Product Marketing & Positioning - Own product positioning, messaging, and portfolio-level strategy to clearly differentiate TRUEWERK in the market - Collaborate cross-functionally to bring products to life through compelling storytelling that drives both conversion and brand equity - Partner with CMO, Creative, and cross-functional Team members to evolve the TRUEWERK brand and ensure consistent expression across touchpoints - Apply customer, market, and competitive insights to continuously refine positioning and inform product and marketing decisions Go-to-Market (GTM) & Integrated Marketing - Lead GTM planning across product launches and campaigns, including strategy, calendar, prioritization, and cross-functional alignment - Drive integrated campaigns from concept through launch across channels, ensuring cohesive execution and measurable impact - Guide paid, earned, and experiential efforts to ensure consistency, effectiveness, and alignment to GTM objectives B2B, Wholesale & Growth Channels - Partner with Sales to drive growth across enterprise (B2B) and wholesale channels through tailored strategies and enablement - Develop channel- and account-specific approaches that support sell-through, partner engagement, and brand presence - Lead brand activation and marketing efforts that build awareness and credibility with trade professionals