Responsibilities
- Own product positioning, messaging, and portfolio-level strategy to clearly differentiate TRUEWERK in the market
- Collaborate cross-functionally to bring products to life through compelling storytelling that drives both conversion and brand equity
- Partner with CMO, Creative, and cross-functional Team members to evolve the TRUEWERK brand and ensure consistent expression across touchpoints
- Apply customer, market, and competitive insights to continuously refine positioning and inform product and marketing decisions
- Lead GTM planning across product launches and campaigns, including strategy, calendar, prioritization, and cross-functional alignment
- Drive integrated campaigns from concept through launch across channels, ensuring cohesive execution and measurable impact
- Guide paid, earned, and experiential efforts to ensure consistency, effectiveness, and alignment to GTM objectives
- Partner with Sales to drive growth across enterprise (B2B) and wholesale channels through tailored strategies and enablement
- Develop channel- and account-specific approaches that support sell-through, partner engagement, and brand presence
- Lead brand activation and marketing efforts that build awareness and credibility with trade professionals
Requirements
- Experience as a Marketing Director or similar leadership role
- Proven ability to lead integrated marketing strategy and execution
- Strong understanding of product marketing and positioning
- Ability to collaborate cross-functionally with CMO, Creative leadership, and other teams
- Deep respect for and understanding of the customer
- Strategic thinker with executional excellence
- Experience in driving go-to-market (GTM) planning and execution
- Ability to balance long-term brand building with short-term performance needs
- Leadership skills with clarity and conviction
- Data-informed decision-making
- Urgency and adaptability in a fast-moving environment
Work Arrangement
Remote (City/Region) — Denver, Colorado
