Responsibilities
- Develop and Execute Enablement Strategy: Design and operationalize a GTM enablement framework that aligns Sales, CS, and Marketing to Lyric’s revenue goals.
- Build High-Impact Programs: Create onboarding, continuous learning, and skill-development programs to drive faster ramp, stronger performance, and consistent deal execution
- Operationalize the Playbook: Partner with GTM leaders to document, refine, and embed Lyric’s sales playbook, methodology, and value messaging across the field
- Equip the Field: Develop and manage enablement content, tools, and systems (CRM, LMS, playbooks, demo scripts, competitive assets) to drive seller readiness
- Measure and Drive Sales Performance: Define enablement KPIs, track adoption and ROI, and continuously optimize programs for impact on pipeline, win rates, and retention
- Align Cross-Functionally: Partner with Product Marketing, RevOps, and GTM leadership to ensure seamless execution across product launches, demand generation, and field training
- Coach and Communicate: Act as a trusted advisor to sales leadership—driving consistency in coaching, deal reviews, and pipeline discipline
Requirements
- 8–12+ years of experience in GTM enablement, revenue operations, or sales leadership within high-growth B2B SaaS or enterprise software companies
Nice to Have
- Strategic & Hands-On: Comfortable defining vision and strategy while also building programs, content, and tools yourself
- Cross-Functional Partner: Skilled at collaborating with Sales, CS, Marketing, and Product teams to align GTM execution and drive performance
- Program Builder: Proven ability to design and scale enablement programs that improve ramp time, increase win rates, and drive adoption of methodologies
- Data-Driven: Adept at using metrics and analytics to assess enablement impact and refine strategy
- Elite Communicator: Clear, engaging communicator who can simplify complex ideas and energize diverse teams
- Curious & Growth-Oriented: Lifelong learner who stays ahead of modern enablement tools, methodologies, and GTM trends
- Builder Mentality: Thrives in ambiguity, with a bias for action and a passion for creating systems that scale
