Felix is seeking a Director of Growth Marketing to drive our next phase of growth. In this pivotal role, you will scale our digital acquisition efforts through performance-driven creative, media buying, and landing page optimization.
What You'll Do
- Stay at the tip of the spear by testing and adopting new growth strategies, tools, and tactics.
- Take full accountability for the business performance of the channels you manage.
- Mentor junior members and contribute to a strong team culture rooted in collaboration, curiosity, and growth.
- Own the strategy and execution of high-impact digital creative assets across Meta, YouTube, Google, and other acquisition channels.
- Collaborate with internal creative teams and external partners to ensure seamless execution of performance assets and landing page experiences.
- Identify landing page opportunities, lead A/B testing, and optimize funnels to improve user conversion and cost efficiency.
- Oversee campaign execution and optimization across Meta, Google, Apple Search Ads, and emerging paid media platforms.
- Develop and manage an affiliate strategy, cultivating partnerships that drive incremental growth and expand our reach.
- Use data to surface insights and take decisive action to improve efficiency, revenue, and ROI across all acquisition channels.
- Stay ahead of industry trends and actively evaluate new tools, platforms, and tactics that can drive performance.
What We're Looking For
- Minimum of 7+ years of experience in growth marketing, performance marketing, or a related role.
- Deep experience in digital advertising (Meta, Google Ads, YouTube, etc.) and a track record of managing high-performance campaigns.
- Hands-on experience with CRO tools and A/B testing methodologies to improve conversion rates.
- Experience in affiliate marketing or partner-driven acquisition programs.
- Strong analytical skills with experience working in Excel/Google Sheets, Looker, or similar BI tools.
- Experience working in a fast-paced, growth-focused company.
Nice to Have
- A background in DTC, e-commerce, or subscription-based businesses is highly preferred.
- Experience working in a Direct-to-Consumer (DTC) online brand or startup environment is preferred.
- Experience in healthcare, wellness, or highly regulated industries.
- Hands-on experience with SQL or data visualization tools.
Technical Stack
- Excel/Google Sheets
- Looker
- SQL
- CRO tools
- A/B testing tools
Team & Environment
You will report directly to the Sr. Director of Growth.
Benefits & Compensation
- Full medical, dental and vision benefits
- Maternity/paternity policy
- 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
- Competitive compensation
- Stock option grant
- Remote first, work from anywhere in Canada
- Professional development opportunities, working closely with founders and the senior leadership team
Work Mode
This role is remote-first, open to candidates working from anywhere in Canada.
Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage.
