Minneapolis, United States of America Hybrid $170,000 - $195,000

Califia Farms is hiring a Director, National Accounts

About the Role

Lead the strategic direction for a prominent plant-based brand within one of the nation's largest retail partners. This role is responsible for shaping and executing long-term growth initiatives at Target, ensuring alignment between corporate objectives and retail execution.

Key Responsibilities

  • Design and implement tailored growth strategies specific to the Target account
  • Represent the brand during sales engagements at Target headquarters in Minneapolis
  • Collaborate with senior retail leaders to identify growth opportunities and shape category strategy
  • Co-create annual business plans focused on volume, margin, and market share goals
  • Oversee performance across the full portfolio of plant-based offerings
  • Manage forecasting accuracy for sales volume, trade investment, and profitability
  • Lead trade promotion planning, execution, and post-event evaluation to maximize ROI
  • Ensure alignment between marketing initiatives and in-store execution
  • Supervise broker teams and conduct regular performance reviews
  • Deliver actionable insights during joint business reviews across multiple categories
  • Advocate internally for retail partner needs to ensure organizational support
  • Build and maintain high-impact relationships through structured planning and executive engagement

Qualifications

  • Proven experience in consumer goods with a strong grasp of competitive retail dynamics
  • Self-driven with the ability to operate effectively in evolving environments
  • Bachelor’s degree preferred; 5–7 years in sales, account management, or related roles
  • Track record of driving sales growth, particularly with emerging or competitive brands
  • Proficiency in syndicated data platforms including Circana, SPINS, Nielsen, and Retail Link
  • Advanced skills in MS Office, particularly Excel and PowerPoint
  • Strong written and verbal communication abilities

Preferred Experience

  • Experience managing broker networks
  • Familiarity with CRM systems such as Salesforce
  • Background using automated trade spend platforms like Telus

Work Environment

This position operates in a hybrid model with a primary location in Minneapolis. Travel to support retail partnerships may be required up to 25% of the time.

Compensation & Benefits

Base salary range: $170,000 – $195,000 annually. Eligible for bonus participation and comprehensive benefits, including health coverage and retirement plans. The company provides equal employment opportunities regardless of race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, or religion.

Required Skills
Sales StrategyAccount ManagementConsumer Goods IndustrySyndicated Data AnalysisRetail AnalyticsSalesforceCircanaSPINSNielsenRetail LinkMS OfficePowerPointExcelData PresentationEntrepreneurial Mindset Sales StrategyAccount ManagementConsumer Goods IndustrySyndicated Data AnalysisRetail AnalyticsSalesforceCircanaSPINSNielsenRetail LinkMS OfficePowerPointExcelData PresentationEntrepreneurial Mindset
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About company
Califia Farms

Discover delicious and nourishing Oatmilks, Almondmilks, Creamers, Coffees, and other natural, non-GMO beverages from Califia Farms. We’re dedicated to powering your wellness transformation by innovating better forms of nourishment with delicious dairy-free plant-based products.

The story of Califia Farms began in 2010 when Greg Steltenpohl set out to produce delicious, nutritious products that are better for people and the planet. We started with juices, then quickly expanded into plant-based milks, creamers, coffees and culinary items.

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Job Details
Department Sales
Category management
Posted 2 hours ago