Liquid Death is hiring a Director, Mass and Club (Walmart & Sam’s Club) to own and execute the sales strategy for our largest retail partners. This role demands a strategic leader who can build strong customer relationships, manage a P&L, and lead a team to exceed sales targets in a fast-paced environment.
What You'll Do
- Possess in-depth knowledge of Walmart, Mass and Club merchandising strategies, category reviews, modular planning, and go-to-market processes.
- Collaborate with internal teams to develop internal routines and execute company sales objectives.
- Develop and execute strategic sales plans, Joint Business Plans (JBPs), and call plans for top national accounts.
- Negotiate customer agreements and manage the P&L to ensure delivery against top-line and bottom-line targets.
- Ensure optimal in-store execution, including Planogram (POG) compliance, promotional activity, and display execution.
- Assess business needs through leveraging data and insights and develop compelling, fact-based narratives for customers.
- Provide effective leadership and mentorship to the national accounts team.
- Deliver quarterly business plans.
What We're Looking For
- 10+ years of relatable channel sales leadership experience in a Mass and Club in the CPG industry with a focus on Walmart and Sam’s Club retailers.
- Experience where P&L management and trade budget and spend was required.
- Previous experience with syndicated data i.e. IRI (Nielsen), Spins, Circana.
- Excellent negotiator, influencer, and storyteller.
- Advanced analytical and problem-solving skills.
- Deep understanding of joint business plan (JBP) processes and call planning.
- Ability to work with cross functional teams across organizations to achieve results.
- Deep comfort with joining a high growth start up environment with a high degree of ambiguity.
- Strong analytical and problem-solving skills.
- Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides).
- Must have a valid driver's license & clean motor vehicle record (MVR) with no major violations.
- Willingness to travel up to 30%.
Nice to Have
- Bachelor’s Degree in Business Administration, Marketing or related field.
- Experience in DSD, Broadline distribution, and alternative routes to market.
Technical Stack
- Microsoft Office Suite
- Google Suite
Team & Environment
You will report directly to the SVP National Account Sales, Large Format.
Benefits & Compensation
- Competitive salary range: $159,000 - $199,000.
- Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options.
- FSA and Dependent Care FSA.
- Guardian dental and vision coverage.
- UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options.
- 100% match of Empower Retirement contributions up to 4% after three months.
- Student Loan Retirement Match.
- Headspace, ClassPass memberships, and a robust EAP.
- SNOO Bassinets.
- Nationwide pet insurance.
- 17 paid holidays, Flex PTO, and travel assistance.
Work Mode
This is a remote position, but you must be located within Arkansas.
Liquid Death is an equal opportunity employer.




