Responsibilities
- Develop and own a multi-year MarTech roadmap aligned to fundraising growth, integrated marketing priorities, and evolving audience needs.
- Operationalize journey, segmentation, and lifecycle strategies by ensuring platforms support triggers, personalization, and multi-step journeys.
- Translate marketing and fundraising goals into scalable technology capabilities that enable speed, flexibility, and innovation.
- Evaluate emerging technologies and platform enhancements, recommending investments that increase effectiveness and long-term sustainability.
- Oversee the architecture, integration, and optimization of the MarTech ecosystem (CMS, online fundraising, CRM integrations, testing, personalization).
- Ensure system capabilities align with donor journeys and digital UX strategies.
- Identify and resolve integration gaps or performance issues that hinder campaign execution or donor experience.
- Partner with IT and PhilOps to align with enterprise technology standards, data governance, and security requirements.
- Ensure clean, reliable data flows across marketing, fundraising, and enterprise systems to support accurate reporting and insights.
- Collaborate with analytics teams to enable scalable dashboards, measurement frameworks, and performance monitoring.
- Establish governance, documentation, and standards that support data quality, compliance, and long-term system integrity.
- Reduce technical friction and improve usability to help teams execute faster and smarter.
- Partner with Integrated Marketing, Donor Experience, and Analytics teams to enable experimentation, testing, and rapid iteration.
- Ensure platforms support testing frameworks, dynamic content, journey triggers, and measurement of new ideas.
- Drive continuous optimization of fundraising and engagement efforts through technology and process improvements.
- Establish best practices for platform usage, QA, accessibility, security, and compliance.
- Manage prioritization across new initiatives, optimization, and operational maintenance.
- Implement technical controls for compliant data collection and responsible activation of audience data.
- Manage MarTech vendors, agencies, and implementation partners to ensure strategic alignment and quality delivery.
- Lead contract negotiations, license management, and vendor performance reviews to maximize ROI.
- Manage the annual MarTech budget.
- Recommend reallocation or sunsetting of tools as needs evolve.
- Lead, coach, and develop a high-performing marketing technology team.
- Set clear goals and priorities aligned with marketing and fundraising objectives.
- Serve as a connector across Marketing, Omnichannel, Digital Growth, UX, Analytics, Philanthropy Operations, and IT.
- Model collaborative leadership that promotes shared accountability, strong partnerships and continuous improvement.
Benefits
- 30-day “work anywhere” program
- PTO
- holidays
Work Arrangement
Hybrid
Additional Information
- Feeding America participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.
