ServiceNow is looking for a Director – Marketing Nordics to lead our strategy and growth across the Nordic region. You will create scalable programmes with local impact while ensuring alignment with our broader North marketing strategy. This role requires strong strategic thinking and stakeholder management to influence and secure support.
What You'll Do
- Define and execute the Nordic marketing strategy in alignment with North regional priorities and global objectives.
- Partner with sales leadership across Sweden, Denmark, Norway, Finland & Baltics to ensure marketing plans support go-to-market strategies and revenue goals.
- Develop scalable marketing programmes that can be deployed across the Nordics while maintaining local relevance and effectiveness.
- Drive consistency in execution while respecting cultural and market-specific nuances.
- Build and maintain strong relationships with key stakeholders across the Nordic countries and the region, including sales, partners, and regional marketing teams.
- Act as the primary advocate for Nordic needs within the broader EMEA marketing organisation.
- Align closely with the North marketing strategy and lobby for resources and support to maximise impact in the Nordics.
- Represent Nordic priorities in regional planning forums and influence decision-making at senior levels.
- Own and manage the Nordic marketing budget, ensuring optimal allocation of resources and compliance with financial guidelines.
- Monitor spend effectiveness and report on ROI for all major initiatives.
What We're Looking For
- 10+ years of experience in B2B marketing, with at least 5 years in leadership roles within technology or SaaS industries.
- Proven ability to develop and execute regional marketing strategies that drive growth and pipeline acceleration.
- Strong stakeholder management and influencing skills across multiple countries and functions.
- Expertise in budget planning and financial accountability.
- Excellent communication skills in English.
Nice to Have
- Proficiency in a Nordic language is a plus.
- Strategic thinker with a strong operational mindset.
- Ability to balance scale with local market impact.
- Collaborative leader who thrives in a matrixed organisation.
- Data-driven approach to decision-making and performance optimisation.
Work Mode
This role offers a flexible work mode and is based in Sweden, Denmark, Norway, Finland, or the Baltics.
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
