Life360 is hiring a Director, Growth Marketing to architect and execute a holistic strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automation. You will own customer acquisition, conversion, and expansion across digital, product, and automated channels to ensure every initiative drives efficient, measurable growth.
What You'll Do
- Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue.
- Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI.
- Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience.
- Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic.
- Implement a robust experimentation framework for A/B testing and new channel evaluation.
- Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals.
- Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact.
- Manage agency and vendor relationships to ensure alignment and quality.
- Build, mentor, and grow a high-performing team.
- Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement.
What We're Looking For
- Bachelor’s degree in Marketing, Business or related field.
- 7+ years of progressive experience in B2B SaaS marketing.
- At least 3 years in a growth leadership role.
- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels.
- Deep expertise in paid acquisition, SEO, website optimization, and analytics.
- Strong understanding of full-funnel marketing.
- Experience working with enterprise buyer journeys and ABM motions.
- Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau.
- Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity.
- Collaborative, growth-oriented leader with experience managing internal teams and agencies.
Nice to Have
- MBA or advanced degree a plus.
- Proven success leading marketing initiatives across multiple countries or regions.
- Industry-specific campaign expertise.
Technical Stack
- Google Ads
- LinkedIn Ads
- GA4
- HubSpot
- Salesforce
- Clay n8n
- SEMrush
- Looker
- Tableau
Benefits & Compensation
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family.
- Flexible PTO.
- Paid parental leave for all new parents welcoming a new child.
- Retirement savings plan.
- Remote work setup budget.
- Monthly wellness and communication stipend.
- In-office meal program and commuter benefits provided for onsite employees.
- Compensation: Base Salary + equity.
Work Mode
This is a remote position open to candidates located in the United States.
