Responsibilities
- Gain a strong expertise in the therapy areas overseen by the franchise through targeted research, competitive intelligence, engagement with market and customer insights, and attendance at key conferences.
- Contribute to franchise-level strategic plans, including mature asset management and revenue optimization.
- Drive brand strategy development and execution through each Product Lifecycle Management (PLM) stage, ensuring readiness for launch.
- Manage brand plans, pricing strategies, forecasts and forecast assumptions, target product profiles (TPPs), and P&Ls over the life of products/brands managed by the franchise.
- Guide launch archetype development and post-launch enhancements, including line extensions and phase-outs.
- Continuously gather and analyze customer insights to refine product and commercial strategies.
- Oversee product enhancements and line extensions after market introduction, and plan for phase-outs and support withdrawal as products reach end-of-life.
- Support Product Lifecycle Management (PLM) process through all stages under the guidance of VP Franchise Portfolio Management, and coordinate with relevant cross-functional teams to meet stage-gate criteria and timelines and recommend product discontinuations when needed.
- Assist in preparing reports, presentations, and recommendations for portfolio reviews and strategic planning sessions.
- Work with the corporate development team to identify, evaluate, and integrate external assets that enhance the internal portfolio and strengthen product offerings.
Requirements
- PharmD or PhD or bachelor’s or master’s degree in a relevant field (e.g., Life Sciences, Business Administration)
- 5+ years of relevant experience with an advanced degree; 10+ years with a bachelor’s degree.
- Experience in pipeline or in-line marketing or new products commercialization.
- Familiarity with therapeutic areas and pharmaceutical drug development and commercialization.
- Experience conducting primary and secondary market research and developing, discussion guides, target product profiles (TPPs), forecast assumptions for new product ideas.
- Experience in sales forecasting and financial modeling.
- Knowledge of pharmaceutical product lifecycle management and commercialization processes.
- Detail-oriented with strong organizational skills, capable of managing multiple tasks and priorities.
Work Arrangement
Hybrid
Additional Information
- Must be able to sit for long periods of time.
- While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear.
- May occasionally climb stairs and/or ride elevators.
- The employee must occasionally lift and/or move up to 25 pounds.
- Employee must be able to manipulate keyboard, operate a telephone and hand-held devices.
