G2 is hiring a Director, Customer Experience

G2 is hiring a Director of Customer Experience to own the strategy and execution for the end-to-end customer journey. You will spearhead teams responsible for Customer Marketing, Education, Community, User Acquisition and Engagement, Lifecycle Marketing, and Email Experience. This leadership role is critical for designing programs that build deep customer loyalty and drive growth within our value-driven, global community.

What You'll Do

• Develop and execute a comprehensive vision for the customer journey, from acquisition to advocacy.
• Direct Customer Marketing, Education, Community, User Acquisition/Engagement, Lifecycle Marketing, and Email Experience teams.
• Design customer marketing initiatives to promote advocacy, referrals, and co-marketing success stories.
• Oversee the creation of customer learning resources, webinars, certifications, and onboarding.
• Foster an engaged user community through events, forums, and digital platforms.
• Develop lifecycle and email marketing strategies to deliver personalized communications and campaigns.
• Lead efforts to attract new users and boost active engagement.
• Use data and customer feedback to inform strategy and drive continuous improvement.
• Work closely with Sales, Product, Marketing, Support, and executive leadership to align on shared goals.
• Recruit, mentor, and develop a high-performing Customer Experience team.

What We're Looking For

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 10 years in customer experience, marketing, or related fields.
• 5+ years in leadership roles managing multi-disciplinary teams in technology, SaaS, or marketplaces.
• Demonstrated success designing and executing customer experience programs.
• Strong leadership, team management, and coaching ability.
• Deep expertise in customer lifecycle, community management, and high-impact communications.
• Proven track record operationalizing and measuring customer programs.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency with data analytics and customer feedback platforms.
• Willingness to travel for customer events, conferences, and team meetings.

Team & Environment

You will lead teams including Customer Marketing, Customer Education, Customer Community, User Acquisition and Engagement, Lifecycle Marketing, and Email Experience. G2 operates on PEAK values (Performance + Entrepreneurship + Authenticity + Kindness) within a global, diverse team dedicated to smart, intentional work.

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.