Darkroom is hiring a Director, Creative Strategy

Darkroom is hiring a Director, Creative Strategy to serve as a visionary creative leader for our performance ad programs. You will develop high-impact concepts for digital paid media across Meta, TikTok, YouTube, Amazon, and Display, combining creative strategy, data analysis, and hands-on design to deliver advertising that sells products and services.

What You'll Do

• Lead high-tempo creative strategy and direction for full-funnel ad programs on Meta, TikTok, YouTube, Amazon, and Display Platforms.
• Deliver expert advice, concepts, directions, and briefs for selling products and services through short-form video.
• Translate client marketing strategy and performance data into clear, compelling ad concepts using metrics like thumb-stop rate, hold rate, and clickthrough rate.
• Brief Designers and Editors on asset creation including static ads, animations, mobile-first videos, and storyboards; capable of hands-on work in Figma or Adobe Suite.
• Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.

What We're Looking For

• 3+ years of creative strategy work on performance ad programs, with specific focus on short form video and statics.
• Experience driving creative strategy on Meta.
• A digital portfolio showcasing performance ad work including short-form video, motion, and statics, with examples of impact on metrics like hold rate or CTR.
• Ability to storyboard, cut, and ship ads; jump into Figma to fix hierarchy and pacing; and use Photoshop or Illustrator to polish assets.
• Knowledge of performance metrics: thumb-stop rate, 3-second hold, hook retention, CTR, CPA.
• Experience using AI tools like ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume; have shipped ads with AI-assisted elements.
• Excellent communication skills for client presentations and giving crisp, actionable feedback to designers and editors.
• Ability to turn vague goals into testable concepts, track results, and iterate independently.
• Deep proficiency in Figma including Auto Layout, Components, and handoff. Strong proficiency in Adobe Creative Suite.

Technical Stack

• Figma
• Adobe Creative Suite
• AI tools (ChatGPT, Midjourney, Perplexity, Icon, Runway)

Team & Environment

You will work directly on the Creative Team and collaborate closely with Social Commerce and Paid Media teams, reporting to the Director of Creative.

Benefits & Compensation

• Company-sponsored medical, dental, and vision benefits.
• Endless opportunities for growth through interdisciplinary approach and cross-functional collaboration.
• Flexible parental leave benefits.

Work Mode

This is a remote position open to candidates based in Florida, New York, Pennsylvania, Colorado, or Texas.

Darkroom is an equal opportunity workplace dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.