Responsibilities
- Develop and oversee comprehensive content strategies for key healthcare accounts, ensuring alignment with client goals and regulatory requirements.
- Lead the creation of editorial calendars and content plans designed to engage a variety of target audiences across multiple platforms.
- Serve as a subject matter expert on healthcare content, providing strategic counsel to both clients and internal teams.
- Collaborate with cross-functional teams to produce high-quality, impactful content, from long-form thought leadership to social media posts.
- Ensure all content is optimized for discoverability through modern SEO and AI Search best practices.
- Stay ahead of trends in healthcare communications and bring innovative content solutions to the team.
Requirements
- 7+ years of content strategy experience, with a significant portion spent at a marketing or communications agency.
- Specialized expertise in the healthcare sector, particularly with pharmaceutical and biopharma clients.
- Demonstrated experience creating targeted content strategies for diverse audiences, including patients, HCPs, investors, and the scientific community.
- A strong understanding of healthcare regulatory best practices and the nuances of both product and corporate communications in a regulated environment.
- Proven experience integrating SEO, AI Search, and social media strategies into broader content plans.
- A flexible and adaptable skill set, with a portfolio showcasing work across thought leadership, digital content, and multi-channel campaigns.
- Excellent client-facing communication and presentation skills.
Work Arrangement
Remote (City/Region) — New York
