Visa is hiring a Director

Visa is looking for a Senior Director of Travel Experiences Marketing to lead consumer usage and payment volume growth for products targeting international travelers. This role reports to the Vice President, Global Brand Marketing – Consumer Products and is responsible for establishing the Center of Excellence for travel marketing, driving innovation, subject matter expertise, and market enablement.

What You'll Do

• Establish global marketing strategies based on consumer and product insights to enable markets and regions to meet key business performance measures.
• Define and manage strategy across high-value traveler segments, shaping consumer demand, guiding the end-to-end traveler journey, and accelerating innovation.
• Develop and oversee consumer demand architecture across a full b2b2c approach and ensure Visa’s travel corridors are activated efficiently to meet business results.
• Lead ongoing alignment of the Marketing function behind cross-border business strategies and infuse the positioning in all activities.
• Oversee global campaign strategy for cross-border creative as well as integration into marquee sponsorships and branded globally-led events.
• Partner with the Insights and Analytics team to ensure measurement plans are aligned to business outcomes and support markets on achieving those outcomes.
• Provide functional thought leadership to Global CMO, Global Head of Brand, and Marketing Leadership team on topics related to International Travel.
• Innovate the Visa brand by anticipating traveler trends and applying insights to actionable strategies that improve brand preference for this segment.
• Lead innovation sprints across AI experiences, partner platforms, and benefits-led propositions to expand differentiation in the modern travel ecosystem.
• Manage new corridor activation strategy in sender and receiver markets with Regions.
• Evaluate and build new global channel strategy to optimize media planning and buying and partner with the partnership team to establish a Creator Talent Strategy.
• Gather market intelligence as a subject matter expert on traveler segments and distribute intel across key stakeholders for effective go-to-market plans.
• Oversee and optimize the ‘Visa Destination’ marketing strategy and GTM approach and scale the program globally.
• Develop and deploy city marketing playbooks, content, offers, benefits, and experiences to enable regional and market teams.
• Ensure enterprise activates the full travel proposition throughout the ecosystem opportunity.
• Identify cross-portfolio integration and ensure a multi-channel or cross-regional approach to cross-border and affluent marketing.
• Assess regionally led deals to deploy more effective non-host market advertising of ‘sending markets’ and lift preference and usage of Visa.
• Partner with the B2B team to drive growth by activating the premium and travel ecosystem through issuers, merchants, OTA platforms, and regional product marketing teams.
• Work cross-functionally to build new merchant marketing alliances to support value proposition enhancements.
• At the request of the business, drive marketing programs through new partnerships with OTA/travel platform joint propositions.
• Lead a team of marketers overseeing team vision, project delivery, and talent growth and development to consistently meet or exceed Brand and Segment Goals.
• Partner with agency roster to build best-in-class work and manage associated budgets on a quarterly and annual basis.

What We're Looking For

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree, or a minimum of 5 years of work experience with a PhD.

Nice to Have

• 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree, PhD with 9+ years of experience.
• Thought leader of effective creative, brand development, and multichannel marketing campaigns, with a focus on international travelers, as a subject matter expert.
• Deep agency-side or client-side experience working with or at global brands focused on the international travel segments, such as OTAs, airlines, or hospitality companies, and having held a combination of global, regional or local market positions.
• Experience working and living in multiple countries as well as managing teams across geographies to have an informed market-first view to global marketing.
• Excellent people leader with proven ability to manage teams, the work, and influence outcomes in highly matrixed organizations with multiple stakeholders.
• Role models and influences aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa, and executing with excellence.
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact.
• Strong planning, organizational and problem-solving skills.
• Resourcefulness with strong sense of accountability and results-oriented drive.
• Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly.

Team & Environment

This role reports to the Vice President, Global Brand Marketing – Consumer Products and leads a team of marketers.

Benefits & Compensation

• Compensation: $210,900.00 to $369,000.00 USD per year + eligible for bonus and equity.
• Medical, Dental, Vision, and Life Insurance coverage.
• 401(k) plan.
• FSA/HSA accounts.
• Paid Time Off.
• Wellness Program.

Work Mode

This is a hybrid position based in San Francisco, California.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.