Penguin Random House is hiring a Senior Director of Marketing for BBR. You will lead the strategic development and execution of marketing campaigns across a diverse roster of artists, driving audience growth, brand storytelling, revenue generation, and cultural impact across streaming, social, digital, physical, and experiential channels.
What You'll Do
- Develop and execute comprehensive, multi-channel marketing strategies for priority releases and catalog campaigns.
- Partner with A&R, Creative, Publicity, and International teams to align on artist positioning and growth plans.
- Build long-term brand strategies for developing and established artists.
- Lead campaign planning in coordination with international affiliates and distribution partners.
- Oversee end-to-end campaign execution, including release planning and timelines, budget development and allocation, creative asset development, media planning (paid, earned, owned), and influencer and partnership strategies.
- Optimize campaigns in real time using performance analytics and audience insights.
- Manage and mentor a team of product managers and a coordinator.
- Foster a culture of creativity, accountability, and measurable performance.
- Own and manage marketing budgets.
- Track KPIs including streaming growth, audience acquisition, ticket sales, social engagement, and ROI.
- Present campaign results and strategic recommendations to senior leadership.
What We're Looking For
- Established relationships across multiple facets of the music business.
- Experience leading album campaigns and cross-border marketing initiatives.
Nice to Have
- Bachelor's degree in a relevant field.
Benefits & Compensation
- Compensation: $97,000 per annum.
- Hybrid setup: 3 days in office, 2 days remote.
- Comprehensive medical, dental, and vision coverage.
- Dollar-for-dollar 401(k) match of up to 6% after your first year.
- Flexible time off policy.
- Commuter benefits program.
- Fitness reimbursement program and wellness incentives.
- 24/7 Employee Assistance Program.
- Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
- Artist showcases and playbacks.
Work Mode
This is a hybrid position based in Nashville.
Penguin Random House believes creativity flourishes when people feel they belong. We are building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect. We are committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow.
All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
