Pavago is seeking an experienced, execution-focused Digital Media Manager to own and manage end-to-end paid digital media campaigns across multiple platforms. This role is for a performance-first marketer who thrives in data-driven environments and takes full ownership of campaign execution, optimization, and reporting.
What You'll Do
- Own and manage paid digital media campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, and emerging platforms.
- Plan, launch, and scale paid search, paid social, display, video, native, and CTV campaigns.
- Ensure accurate campaign setup, execution, and ongoing optimization.
- Monitor campaign performance and optimize based on data-driven insights.
- Use Google Analytics, Google Tag Manager, and platform-level tracking to evaluate results.
- Identify trends, risks, and opportunities to improve efficiency and outcomes.
- Build and maintain performance dashboards and reports in Looker Studio.
- Translate performance data into clear, actionable insights for stakeholders.
- Ensure reporting accuracy and consistency across accounts.
- Manage budgets, bids, pacing, and forecasts across multiple campaigns.
- Ensure efficient allocation of spend aligned with performance goals.
- Monitor delivery and make adjustments to maximize ROI.
- Work cross-functionally to ensure media execution aligns with strategic objectives.
- Maintain strong workflows, documentation, and communication across teams.
- Support alignment between media strategy, execution, and reporting.
- Stay current on platform updates, algorithm changes, and new ad formats.
- Test new strategies, channels, and optimization approaches.
- Continuously improve processes to enhance scalability and performance.
What We're Looking For
- 10+ years of hands-on experience in digital media management.
- Deep expertise in Google Ads and Meta Ads.
- Strong experience across paid search, paid social, display, video, native, and CTV.
- Advanced proficiency in Google Analytics and Google Tag Manager.
- Strong Excel skills for performance analysis, modeling, and pacing.
- Experience building and maintaining dashboards in Looker Studio.
- Excellent written and verbal communication skills.
- Strong time management and organizational abilities.
- Reliable high-speed internet and a professional-grade computer.
Nice to Have
- Experience managing multi-platform, performance-driven media campaigns.
- Background in data-centric or performance marketing environments.
- Proven ability to scale campaigns while maintaining efficiency.
- Experience working in fast-paced, remote-first teams.
Technical Stack
- Google Workspace, Google Analytics, Google Tag Manager, Looker Studio
- Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Snapchat Ads
- Project management and communication tools
Work Mode
This is a remote position.
