What You'll Do
Take ownership of end-to-end digital media planning and execution across Google Ads, Meta, LinkedIn, TikTok, YouTube, and programmatic display. You’ll audit and maintain tracking setups using Google Tag Manager, GA4, and native platform pixels to ensure accurate measurement. Diagnose performance issues such as rising CPCs by analyzing Quality Score components and bid strategy alignment, then implement corrective actions.
Develop media strategies grounded in data, using historical campaign insights and market research to guide channel selection and budget allocation. Continuously monitor KPIs including cost per acquisition, cost per lead, engagement, and conversion volume. Optimize campaigns in real time to improve efficiency and meet client objectives, with a focus on B2B lead quality through integration with CRM and sales data.
Stay ahead of platform updates, algorithm changes, and emerging tools—especially in AI and automation—to maintain competitive advantage. Present performance findings clearly, using attribution models and spend-to-pipeline analysis to demonstrate impact.
Requirements
- Minimum of four years’ experience in digital media buying, ideally within an agency or B2B tech environment
- Proven success managing performance-driven campaigns on Google Ads, Meta, LinkedIn, and TikTok
- Hands-on experience with HubSpot, Google Analytics, GA4, and third-party tracking solutions
- Solid understanding of conversion tracking implementation and troubleshooting
- Strong analytical ability to interpret data and translate insights into actionable optimizations
- Ability to work independently while collaborating effectively with remote teams
- Detail-oriented mindset with a commitment to accuracy and campaign efficiency
Benefits
- Competitive base pay with performance-based bonuses and salary increases
- Flexible scheduling to support work-life balance
- Fully remote position with no geographic restrictions within Latin America
- Generous paid time off
- Support for ongoing learning, including certifications, training, and conference access
- Opportunities for career advancement and skill development
