About the Role
The ideal candidate will manage end-to-end media buying operations, including campaign planning, budget allocation, audience targeting, and performance analysis to ensure effective digital outreach and strong return on ad spend.
Responsibilities
- Develop and implement digital media plans aligned with client objectives
- Manage paid media budgets across platforms such as Google Ads, Meta, and programmatic networks
- Conduct audience research to refine targeting strategies
- Launch and monitor paid campaigns across search, social, and display channels
- Optimize campaigns based on performance data and key metrics
- Track and report on campaign KPIs including CTR, CPC, and conversion rates
- Collaborate with creative teams to ensure ad content supports media goals
- Negotiate ad placements and rates with vendors when applicable
- Stay current with digital advertising trends and platform updates
- Ensure compliance with advertising policies and brand guidelines
- Utilize analytics tools to assess campaign effectiveness
- Adjust bidding strategies to meet performance targets
- Coordinate with account managers to align media plans with client goals
- Maintain accurate records of media spend and campaign timelines
- Conduct A/B testing to improve ad performance
- Support the development of media proposals and RFP responses
- Identify new opportunities for audience expansion
- Manage retargeting and lookalike audience campaigns
- Work with third-party verification and tracking tools
- Ensure brand safety across all media placements
- Provide recommendations for scaling successful campaigns
- Maintain up-to-date knowledge of privacy regulations affecting digital ads
- Assist in forecasting media performance and outcomes
- Prepare post-campaign analysis reports for stakeholders
- Contribute to process improvements in media operations
Compensation
Competitive salary based on experience
Work Arrangement
Hybrid
Team
Collaborative team environment focused on digital media strategy and execution
Our Mission
We focus on supporting organizations that drive social change and advance public interest causes through strategic media investment.
What We Offer
Professional development opportunities, flexible work options, and a supportive culture committed to meaningful impact through digital outreach.
Not specified
