Logical is hiring a Digital Marketing Paid Search (PPC) Strategist to lead and optimize digital advertising campaigns for our clients. In this remote role, you will focus primarily on Paid Search and Paid Social, developing strategies, managing accounts, and analyzing performance to meet client goals.
What You'll Do
- Lead, maintain, and continuously optimize client accounts.
- Demonstrate a deep understanding of clients’ goals and business objectives.
- Create decks to report on campaign performance.
- Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations.
- Provide internal and external reporting on project status and goal attainment.
- Identify additional growth opportunities in other marketing channels.
- Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients.
- Use campaign data to recommend and implement optimizations to improve overall campaign performance.
- Extract insight from campaign data, identify relevant trends, and provide well-developed proactive recommendations.
- Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) to develop and edit campaigns.
- Continuously manage and adjust campaign budget allocation.
- Exhibit clear understanding of overall client messaging and develop search marketing creative, including keyword generation, text ad copy creation, and landing page copywriting.
- Stay up-to-date on and advise clients of the latest trends in online search marketing.
What We're Looking For
- Bachelor's Degree
- 3 years of Paid Media (search and social) experience at a digital marketing agency.
Technical Stack
- Google Search Marketing tools
- Bing Search Marketing tools
- Marin
Benefits & Compensation
- Medical, Dental, Vision, Short-Term Disability, and Life insurance
- 401(k) plus match
- Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days
- Flexible Fridays
- Option to work completely remote
- Access to senior management and mentoring opportunities
- Optional COVID safe company gatherings
Work Mode
This role is fully remote and open to candidates anywhere in the United States.
Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply.
