Logical is seeking a Digital Marketing Paid Search (PPC) Strategist to lead and optimize paid media campaigns for our clients. In this remote role, you will be responsible for developing and managing strategies across Paid Search, Paid Social, and Programmatic Display.
What You'll Do
- Lead, maintain, and continuously optimize client paid media accounts.
- Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients.
- Use campaign data to recommend and implement optimizations to improve overall performance.
- Create decks and effectively present campaign performance, strategy, and optimizations to clients.
- Provide internal and external reporting on project status and goal achievement.
- Conduct site and keyword research, and develop campaigns.
- Extract insight from data, identify relevant trends, and provide proactive recommendations.
- Exhibit clear understanding of client messaging to develop search creative, including keyword generation, ad copy, and landing page copywriting.
- Stay up-to-date on the latest trends in online search marketing and advise clients accordingly.
- Identify additional growth opportunities in other marketing channels.
- Continuously manage and adjust campaign budget allocation.
What We're Looking For
- A Bachelor's Degree.
- At least 3 years of Paid Media (search and social) experience at a digital marketing agency.
- Demonstrated deep understanding of clients’ goals and business objectives.
Technical Stack
- Google Search Marketing tools
- Bing Search Marketing tools
- Facebook, LinkedIn, Twitter, Pinterest
- Marin software
Benefits & Compensation
- Medical, Dental, Vision, Short-Term Disability, and Life insurance
- 401(k) plus company match
- Paid time off starting at 15 days, plus paid holidays, sick days, and personal days
- Flexible Fridays
- Option to work completely remote
- Access to senior management and mentoring opportunities
- Optional COVID-safe company gatherings
Work Mode
This is a fully remote position with a global work mode. The role offers the flexibility to work from anywhere.
Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply.
