PartsBase Inc. is looking for a Digital Marketing Manager to craft and execute multi-channel campaigns that drive awareness, engagement, and demand for our marketplace. This individual contributor role will focus on full-funnel performance marketing.
What You'll Do
- Design, build, and optimize integrated email marketing campaigns targeting our B2B audience.
- Manage social media marketing and content initiatives across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts.
- Execute paid media campaigns that deliver measurable ROI and contribute to lead generation goals.
- Utilize marketing automation platforms such as HubSpot, Mailchimp, and Marketo to nurture prospects and increase conversions.
- Segment target audiences within our CRM and deploy personalized campaigns using A/B testing and data analytics tools.
- Oversee social media automation tools including MeetAlfred to streamline outreach and engagement.
- Collaborate closely with sales, product, and leadership teams to align marketing with business objectives.
- Manage project timelines, coordinate cross-functional collaboration, and communicate progress to stakeholders.
What We're Looking For
- Minimum 5 years of experience in digital marketing with a focus on email, social media, content, and paid media.
- Hands-on expertise with marketing automation platforms such as HubSpot, Mailchimp, or Marketo.
- Proficient in CRM segmentation and A/B testing tools such as Optimizly, Hotjar, or equivalents.
- Skilled in social media management and automation tools including MeetAlfred.
- Strong analytical skills with a data-driven approach to optimize campaigns.
- Experience applying T-shaped marketing skills with broad channel knowledge and deep core expertise.
- Exceptional communication, project management, and stakeholder engagement capabilities.
- Strategic thinker with adaptability and ability to work independently in a fast-paced environment.
Nice to Have
- Experience in SaaS and B2B marketing.
- Proven ability to develop and execute full funnel marketing strategies that deliver business impact.
Technical Stack
- HubSpot
- Mailchimp
- Marketo
- Optimizly
- Hotjar
- MeetAlfred
Team & Environment
This is an individual contributor role in a TEAM-focused organization with an inclusive culture.
Work Mode
This role is global.
PartsBase Inc. values unique contributions and celebrates each other's successes.
