Responsibilities
- Develop and execute end-to-end acquisition and retention strategies aligned to revenue and MAU targets
- Translate business goals into measurable digital KPIs
- Identify scalable growth opportunities across markets
- Align digital performance with brand and product strategy
- Lead media strategy execution with agency partners across Paid Search (Google Ads, Bing)
- Lead media strategy execution with agency partners across Paid Social (Meta, TikTok, LinkedIn)
- Lead media strategy execution with agency partners across Display & Programmatic
- Lead media strategy execution with agency partners across Affiliate & Partnerships
- Optimise CPA, ROAS and LTV
- Drive A/B testing and landing page optimisation
- Manage agency performance, accountability and commercial efficiency
- Build and maintain strong media partner relationships
- Optimise paid remarketing journeys across Meta, Google and programmatic channels
- Partner with CRM and lifecycle teams to drive reactivation and cross-sell campaigns
- Ensure acquisition integrates seamlessly into the broader customer journey
- Own digital dashboards and performance reporting cadence
- Monitor CAC, LTV, conversion rate, engagement, churn and ROAS
- Use GA4 and analytics tools to identify optimisation opportunities
- Partner with BI teams to refine reporting and audience segmentation
- Dynamically reallocate spend based on performance
- Improve end-to-end funnel performance from impression to first transaction
- Partner with Product and UX teams to remove friction points
- Ensure acquisition quality supports long-term retention
- Manage digital marketing budgets at scale
- Forecast performance and improve spend efficiency
- Foster a culture of experimentation and continuous improvement
Work Arrangement
Remote (Worldwide)
Additional Information
- Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
- ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS
