Citizen is looking for a Digital Marketing Manager to execute hands-on content and campaigns across our key marketing channels. You'll write copy, create assets, engage communities, and optimize campaigns that keep our marketing engine running.
What You'll Do
- Publish daily posts, write copy, and engage on Citizen’s social channels (TikTok, Instagram, X, YouTube).
- Develop quick-turn assets (short-form video, graphics, captions) using Figma, Canva, or similar tools.
- Write clear, compelling messaging for social, emails, and influencer partnerships.
- Execute keyword updates, creative refreshes, and testing to improve app visibility (App Store Optimization).
- Help manage and grow our network of content creators and local city influencers.
- Assist with email marketing campaigns and new market launches as needed.
- Monitor metrics, track KPIs, and share insights to inform improvements.
What We're Looking For
- 2-3 years of hands-on digital marketing experience across social, app store, or lifecycle channels.
- Highly organized and detail-oriented; able to juggle multiple projects in a fast-paced environment.
- Deeply fluent in social media trends and platform best practices (especially Instagram, TikTok, and X).
- Skilled in Figma and Canva; Adobe Suite and video editing tools are a strong plus.
- Comfortable working with data; experience with social analytics platforms and Google Sheets.
- An exceptional writer and editor with strong instincts for storytelling, tone, timing, and trends.
- A true team player with a self-starter mindset and strong sense of accountability.
Nice to Have
- Background in growth or performance marketing (even at a support level).
- Basic understanding of lifecycle marketing.
- Prior work in mission-driven or real-time content environments (news, safety, tech).
- Experience working in a mission-driven or news-adjacent environment.
Technical Stack
- Figma, Canva, Adobe Suite, video editing tools, social analytics platforms, Google Sheets
Team & Environment
You’ll report to the Senior Marketing Manager and work closely with designers and the product team to deliver on monthly goals.
Benefits & Compensation
- Salary range: $80,000-$100,000 per year + equity.
- 100% employer-paid medical, dental, and vision for employees.
- Unlimited PTO.
- Up to 14 weeks paid parental leave (for all parents).
- Monthly tech stipend.
- Free mental health support.
- Hybrid work environment + catered lunches (NYC HQ).
Work Mode
This is a hybrid position working from our NYC HQ.
Citizen is an equal opportunity employer building a team that reflects the diversity of the communities we serve — across race, gender identity, sexual orientation, age, ability, and background.
