Responsibilities
- Design and execute integrated digital marketing plans that support client business objectives.
- Perform research on market trends and evaluate competitor activity to uncover digital opportunities and risks.
- Determine the most effective digital platforms for outreach, such as search engine optimization, paid search, social media, email, and content initiatives.
- Orchestrate and oversee paid advertising campaigns on Google Ads, Facebook, LinkedIn, and similar platforms.
- Continuously monitor and adjust campaigns to improve return on investment and meet performance targets.
- Use A/B testing, conversion optimization techniques, and analytical insights to enhance campaign results.
- Produce and oversee high-value content such as blog posts, articles, infographics, and videos that reflect brand goals.
- Execute social media initiatives to increase brand visibility and encourage audience interaction.
- Build and manage a content schedule to ensure regular and coordinated content distribution.
- Track social media metrics, respond to audience activity, and moderate community engagement.
- Design and carry out email marketing efforts to develop leads and maintain customer relationships.
- Run A/B tests and refine email campaigns using performance metrics.
- Measure, evaluate, and report on the effectiveness of digital marketing efforts using analytical tools.
- Deliver actionable, data-backed suggestions to enhance marketing strategies and campaign outcomes.
Work Arrangement
remote
Diversity
- Diversity of experience is core to Oceans.
- You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.
